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While we often hear about the greatest successes of top brokers, we rarely hear about their worst decisions…and the invaluable business lessons they learned as a result.

At RISMedia’s Real Estate CEO Exchange next month, a panel of leading Power Brokers will disclose some of the biggest mistakes they have made in their careers during the session, “Turning Don’ts into Do’s: How Brokers Can Benefit from their Biggest Mistakes.” This colorful and insightful presentation will take place on the opening day of the event, Tuesday, Sept. 9, at 4:00 p.m. in the Grand Ballroom of New York City’s Yale Club.

Moderated by Helen Hanna Casey, president of Howard Hanna Real Estate, Power Brokers from key regions of the country will not only share critical mistakes they have made in operating and growing their real estate firms, but more importantly, how these mistakes proved invaluable. Casey will lead the following real estate leaders in the discussion:

  • David Romero, President & CEO, CENTURY 21 Award
  • Mark Stark, CEO, Berkshire Hathaway HomeServices Arizona and Nevada Properties
  • John Heithaus, Chief Industry Relations Officer, BuyerMLS

RISMedia’s Real Estate CEO Exchange is a day-and-a-half-long event taking place on September 9 and 10 at New York City’s prestigious Yale Club in midtown Manhattan. The overall theme of this year’s event is “Raising Your Value Proposition: Key Strategies for Operating in Today’s Economy.”

The now sold-out event is designed exclusively for leading broker/owners and their respective leadership team members. For information regarding attendance, please contact Randi Vannucchi at or by calling (203) 855-1234 ext. 154. To see this year’s full agenda, click here.

The CEO Exchange is sponsored by the industry’s leading brokerage firms and service providers. Some of this year’s Host Level sponsors include:

Mobile Real Estate
Mobile Real Estate is a mobile marketing and technology company that helps real estate agents, brokers and real estate-related firms power their mobile initiatives. The firm’s suite of products for real estate professionals allows them to incorporate complex mobile technology throughout their existing marketing mix to reach consumers on all mobile devices. Mobile Real Estate ensures real estate professionals are positioned to promote their brand and listings to buyers and sellers across all mobile devices.

Realty Executives International, Inc.
Realty Executives International, Inc., one of the fastest growing real estate franchises in the United States, boasts nearly 10,000 sales associates and more than 500 franchises worldwide in 26 countries. Since 1965, Realty Executives International has built a culture of top producers by offering an environment that is truly agent-centric and designed to best support the professional real estate practitioner. Publications like Entrepreneur, Success and Inc. magazines have ranked Realty Executives Intl. as a leader based on growth, management stability and financial soundness.

Realtors Property Resource®
Realtors Property Resource® (RPR) is a national, parcel-centric database which is a free, exclusive benefit for REALTOR® members of the National Association of REALTORS®. The database provides REALTORS® with all available information about every parcel of residential and commercial property in the United States, giving brokers and agents valuable tools and features to make them better informed in order to increase their efficiency in the marketplace.

Zillow is a home and real estate marketplace dedicated to helping homeowners, home buyers, sellers, renters, real estate agents, mortgage professionals, landlords and property managers find and share vital information about homes, real estate, mortgages and home improvement. Zillow’s database is comprised of more than 110 million U.S. homes – including homes for sale, homes for rent and homes not currently on the market. In addition, Zillow operates the largest real estate and rental advertising networks in the U.S. in partnership with Yahoo! Homes!