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“To kick it up a notch, I suggest that all our agents recommend the app to their clients. If an agent does an open house and sends new clients a link, they’ll have a dedicated communication channel with the agent. All agents have to do is find properties on Homesnap and share the listing with the user. It then appears in the user’s app.”

Agents who recommend buyers and sellers to the app will then field any questions prospects have about any listing, rather than questions being directed to the listing agent.

“It’s a ridiculously good step forward for real estate,” says Berenbaum.

According to Charron, Homesnap Pro has been well-received by his customers. In the first six weeks, 25 percent of Charron’s market adopted Homesnap Pro, inviting over 75,000 consumers to sign on to the app as well. It is expected that 40 percent will have adopted it by the fall.

“We think all players in the market will use this to their advantage and become that much more efficient,” says Charron, “and because we are fronting the expense for our members, it’s even better received.”

“We think agents everywhere will benefit, and in turn, their clients will too,” says Wolcott.

“Homesnap Pro is going to be part of the real estate landscape for some time,” says Charron. “I believe they will have a significant impact on the way in which mobile solutions are built and delivered in the years ahead. New kids and old kids on the block alike will do well to pay attention to this company and their model because the technology is so compelling.”

“This is something that all REALTORS® should be looking at and the type of product that MLSs should be partnering with,” agrees Berenbaum. “It gives our clients a system that is intrinsically beautiful, ridiculously easy to use, and one that uses real-time data. It truly encourages collaboration between brokers and clients.”

There is no denying that Homesnap Pro is delivering a much-needed piece of the puzzle for agents, one that will affect their everyday lives, better their communication with clients, and help them stay organized outside of the office. MLSs, meanwhile, are recognizing the competitive advantage Homesnap Pro gives their agents and the impact that the platform could have on the whole industry, by connecting agents and their clients directly to the MLS.

For more information, visit www.homesnap.com/mls.

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