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Company Culture_1
Vince Leisey, Broker/Owner of Berkshire Hathaway HomeServices Ambassador Realty in Omaha, NE, opened Day 2 of RISMedia’s CEO Exchange with a discussion about the important of company culture.

Vince Leisey, coach, speaker, and broker for Berkshire Hathaway HomeServices Ambassador Realty, kicked off the second day of RISMedia’s 2014 CEO Exchange with some powerful quotes:

“Heart is what separates the good from the great.” – Michael Jordan

“No matter who you are, no matter where you go in life, you’re gonna need someone to stand by you.” –”Stand By Me”

For a presentation titled, “Creating a Winning Culture for your Firm,” these were perfect words—uplifting, communal, supportive. After all, as mentioned by Leisey, nobody at the top of his or her game got there alone. It’s vital in business to identify those people who opened doors and made it possible for us to get where we are, he said.

“Tell them how much you appreciate them and thank them,” urges Leisey. “I think that’s an important thing to do.”

Leisey’s brokerage focuses on two key concepts: coaching and culture. If brokers are great at coaching, they should help develop agents’ skills to help them reach their goals and go beyond. In terms of culture, how do we create environments that cultivate excitement and ensure that work is a place people want to come to? Both of these are crucial to fostering the type of work setting that fuels success in agents.

Company Culture_2
Real estate leaders from around the country listen to Vince Leisey’s discussion on company culture Wednesday morning.

“Great coaching without great culture doesn’t go together. One without the other just doesn’t work,” said Leisey. “Our focus is developing our agents and taking them to the next level. Millennials are the most social generation of all time. This generation wants to do things together for the team. They want to collaborate. If you don’t create that space for them, they’ll go elsewhere.”

Throughout Leisey’s 30-minute presentation, his contagious energy and enthusiasm permeated throughout conference attendees. He encouraged listeners to find that excitement and energy that he so easily commanded on stage.

“Inspiration is one of the things that’s absolutely critical to keep that passion burning. As leaders, part of our responsibility is to keep that fire burning,” he said.

Staying in touch with agents and really getting to know them is also key to becoming a successful manager and leader. Asking about agents’ personal lives and being open to them is important to help create the positive atmosphere your office deserves.

“It’s absolutely essential that we show our agents and staff that we love them and care. Adding that personal touch makes a difference. Make them want to help you build your organization. Being around positive and complimentary people creates positivity in others,” said Leisey. “When people see you genuinely care for them and love them, they will go to work for you.”

Company Culture_3
Brokers starting Day 2 of RISMedia’s CEO Exchange.

Leisey continued by offering the following suggestions for brokers:

Be approachable. It’s what the younger generation wants from you. Agents and brokers should embrace themselves and be comfortable in all of their business dealings.

Don’t get so uptight. Mistakes will happen, but don’t take yourself too serious. Life’s too short.

Be open to change. By working with millennials and younger agents, baby boomers and Gen Xers are will feel younger and be forced out of their comfort zones. Be flexible and open to new ideas.

Plan fun social events. Get everyone out of the office so they can meet each other socially. Bringing people together will energize the organization and make everyone more willing to help each other when someone has a question.

With Leisey’s tips incorporated into your business plan, you can be well on your way to increased marketshare and the retention of your top producers.

“If we do a good job at coaching and managing, people are going to want to stay with us and we’ll continue to grow our business.”

Stay with RISMedia for ongoing coverage of the 2014 CEO Exchange.