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Tablet PC with mobile phoneFew businesses rely more on mobility and on-the-spot information gathering (and sharing) than residential real estate.

No surprise then that the National Association of REALTORS® 2013-14 Technology Survey found that “REALTORS® continue to find the most value in current technology tools that allow them to conduct business quickly and conveniently, wherever they need to.”

On the top of the high-value tools list: forms software, mobile apps, electronic tablets and CRM (customer relationship management) solutions. What makes these tools so essential is the right information and/or functionality in the right format for the moment in time in which the need arises.

In particular, mobile apps have transformed complicated tasks, which previously required us to be in front of our desktop computers, to easily accomplishable, on-the-go “to-do’s.” Tasks such as banking (Chase and Bank of America apps), virtual meetings (GoToMeeting), contracts (DocuSign), project management (Asana) and marketing (MRE), can now all be done on-the-go from a mobile device or tablet, eliminating the need to be stationary and increasing productivity in the field.

In speaking to Kate Berg—the new CEO of MRE (Mobile Real Estate, LLC)—about this, she emphasized that MRE takes this need, in particular for real estate agents, to heart in their planning for the next generation of tools to help agents generate and manage more leads to close more business. MRE is currently in the process of gathering client feedback in order to develop a mobile app for their Win Local™ platform, knowing that their ability to increase agent efficiency and speed to market will make their tools more valuable.

“In our recent outreach to clients, many agents told us what they would like to be able to do from an app that would help make the Win Local™ Platform more effective for their business,” said Berg. “Our goal is to support their efforts to help them win at the local level.”

In building their latest mobile app, MRE gathered feedback from agents and brokers all over the country about how they were using the product today and what they would want in an app. Suggested features included the ability to edit listings, order signs, follow up with and manage leads and post listings to social media. MRE expects to launch their Win Local™ App in Q4 2014.

For more information on the Win Local™ Platform, visit www.WinLocalNow.com.

Seth Kaplan is president of Mobile Real Estate. For more information, visit www.mobilerealestateid.com.

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