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HAs the real estate industry continues along the road to recovery, enticing buyers and sellers back into the game, real estate professionals are pulling out all the stops when it comes to keeping their finger on the pulse of the market. For Jen Branchini, a REALTOR® with Better Homes and Gardens Tri-Valley Realty in Pleasanton, Calif., keeping up with the ever-changing market is a crucial component to her continued success. Thanks to Realtors Property Resource® (RPR®), the information she needs to help her clients make an educated buying or selling decision is only a click away.

“One thing I love about RPR is the amount of detail I get within the reports generated through the program, as it offers a telltale sign of what’s happening in the marketplace,” says Branchini. Aggregating hundreds of datasets on more than 160 million properties, RPR is the largest comprehensive database of parcel-centric property information in the industry, providing agents with all-inclusive reports that include details such as demographics, tax assessments, public records, default, REOs, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, school districts and flood plain maps.

Created by The National Association of REALTORS® (NAR) for the sole purpose of providing REALTORS® with the data they need to meet the demands of their clients, Branchini turned to RPR exclusively for all her reporting needs nine months ago, around the time she was asked to beta test the program’s mobile product launching this fall. “I’m a very active REALTOR®, and constantly on-the-go, so I need everything to be easily accessible,” says Branchini, who goes on to say that the mobile product makes the program even more valuable because she can now access RPR no matter where she is. “Clients want information right now—and so do I—and within three minutes, I can have a full report created and sent directly to them.”

Not only are the reports easy to put together, they’re also great conversation starters among Branchini and her clients. “Studying the reports allows me to understand what’s happening in the market more clearly, and better yet, they’re user-friendly and translate very well with the consumer,” says Branchini, who has found great success with the neighborhood reports she’s generated through RPR.

Great for open houses, the neighborhood reports provide information related to how many homes have sold in a particular area within a given timeframe, as well as what types of homes are selling more consistently. “People will often ask what’s selling better in terms of three-bedroom or four-bedroom homes, and it’s interesting because sometimes it’s pretty even. And with the neighborhood reports, it’s easy to translate the sales information to the consumer,” concludes Branchini.

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