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Technology has transformed the way real estate professionals do business, and establishing an online presence is essential to connecting with and marketing to potential clients. To help members build and maintain their online identity, the National Association of Realtors® welcomes Placester, one of the largest providers of real estate websites in the world, to the REALTOR Benefits® Program. Through this strategic partnership, Placester is offering exclusive pricing and features on websites to NAR members as well as access to marketing programs and strategies to assist in revenue growth and lead generation.

Placester offers website design and hosting, IDX integration through active relationships with 95 percent of MLSs across the U.S., a marketing concierge program and premium customer support. Members can create fully customizable agent, broker or single property websites, all at special pricing.

“NAR’s REALTOR Benefits® Program provides real business advantages from key players in their respective industries, and we are thrilled to announce the addition of Placester to the list of companies offering value to our members,” said Bob Goldberg, NAR’s senior vice president of marketing and business.

“Embracing new technologies and online resources are integral to how Realtors® identify, market and sell properties, and this partnership with Placester will make it straightforward and effortless for our members to create their own online presence,” said Goldberg.

Additionally, in conjunction with the launch of NAR’s top-level domain .REALTOR, Placester is offering six months of free website hosting and design to members with a .REALTOR domain.

“This is a historic partnership for us and for the real estate industry,” said Placester CEO Matt Barba. “We’re pleased that NAR shares our vision of giving Realtors® the tools they need to build direct relationships with consumers, and we’re incredibly excited to work with them in helping agents and brokers take control of their online presence.”

Additional information can be found at www.realtor.org/Placester.

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