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email_tabletSo you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new home on the Internet, or at some point during their search, they spend time online viewing details about the neighborhoods they are interested in. Most of the time, consumers start searching for a home before they start working with a real estate agent, which is why it is necessary and important to generate online leads so you can connect with them in the early stages of their search before they start working with an agent.

Today’s real estate market is very competitive to say the least. Many real estate professionals use different online lead providers to get a steady stream of buyer and seller leads to fuel their pipeline.  So how can you stand out from the competition and increase your conversion?

1. Follow up with your leads FAST!
These days, everyone expects an immediate response. When a consumer submits an inquiry about a specific home, they expect a quick answer. If you don’t respond quickly, you might lose them to another agent. Plus, the faster you respond, the higher your chances of connecting with the lead. Send an immediate email or text noting their request so even if you are busy with other clients you don’t lose that lead to another agent.

2. Give them what they want!
Consumers are always interested in “how the local market is.” Position yourself as a regional expert by sending them a Market Snapshot® neighborhood report with information on the areas they are interested in and wow them with up-to-the minute listing alerts and sold alerts.

3. Be patient, not all leads convert right away.
Not all the online leads you get will turn into business right away. All customers are unique and are in different stages of the buying or selling cycle. By having a CRM system like Top Producer® you can put them all into a nurturing and follow-up plan that best fits their particular needs. Top Producer® CRM will remind you once it’s time to reach out to them again and in the meantime you can keep connecting with these prospects by sending them Market Snapshot reports and listing and sold alerts.

To learn more about how Top Producer® can help turn your online leads into clients visit:

*National Association of REALTORS®, Profile of Home Buyers & Sellers, 2014