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Showcasing expert use of available technology, Berkshire Hathaway HomeServices Florida Network Realty has been offering a fully virtual home buying and selling experience using FaceTime™, Apple’s video chat service.

“Our team understands how challenging it can be to bring everyone together for a real estate transaction,” says Berkshire Hathaway HomeServices Florida Network Realty Founder, President and CEO Linda Sherrer. “With FaceTime™, our real estate professionals can show a home with their smartphone. It is exciting to see how technology is helping to simplify and accomplish this part of the home buying and selling process.”

FaceTime™ has proven success connecting friends and families around the world. Businesses like Berkshire Hathaway HomeServices are also making the most of FaceTime™ and other technology applications for the benefit of its customers.

REALTORS® Sarah Leuthold and Linda Maxwell of the company’s Avondale/San Marco office recently sold two homes with the support of technology. They used FaceTime™ to show a home to a couple who were relocating to Northeast Florida from Arizona. Even though the couple had never visited Jacksonville, they put a contract on the home following the FaceTime™ showing.

The seller of the home was represented by REALTORS® Josh Nugent and Dee Burnett, also of the Avondale/San Marco office. Buyers and sellers often select Berkshire Hathaway HomeServices because the company provides technology with the most effective tools and services.

“Our seller was thrilled with the end result,” Nugent says. “Our company’s advanced technology gives us an edge. We have sold many of our listings using professional photography or video.”

As technology continues to transform the ways in which buyers search for homes and real estate professionals communicate with their clients, the company’s technology development group remains on the forefront of new advancements.

“Technology is helping us make the home buying and selling process as convenient for our clients as possible,” says Broker/Executive Vice President Christy Budnick. “Our company is the market leader and we are constantly challenging ourselves to use technology and applications to streamline the process and successfully achieve our clients’ goals.”

And while the company embraces the use of technology, leaders recognize that some clients choose to communicate in different ways.

“We recognize that some clients have hesitations about technology and prefer face-to-face interaction,” Budnick says. “While technology plays an important role, it all comes down to people and relationships. Exceptional customer service remains the core of our business.”

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