Luxury Portfolio InternationalÂ®, the luxury marketing program of Leading Real Estate Companies of the WorldÂ®, has introduced a new version of its website, www.LuxuryPortfolio.com. Originally launched in 2005, the site is the cornerstone of Luxury Portfolioâ€™s comprehensive marketing program, annually promoting over 25,000 homes represented by the independent brokerages that are members of Luxury Portfolio to over three million high-net-worth visitors.
The new site has been introduced to significantly improve its accessibility to the mobile consumer, with features that make it easier for on-the-go visitors to search for significant properties, find out more about the most exclusive homes in the world and access a curated collection of content specifically for high-net-worth individuals. The site has also been enriched to offer a deeper exploration of luxury lifestyle topics â€“ from trends in high-end dĂ©cor and finishes to what is new in experiential travel and entertainment.
One of the more notable enhancements is in its use of photography, highlighting full-size images and even more photos to create a dramatic user experience while conveying the unique beauty of each home.
â€śSince its inception, the site has placed an emphasis on stunning photography, but the latest iteration takes it to the next level,â€ť said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. â€śFrom the properties featured on the home page to the individual listing pages, the big and bold photos create an incredibly captivating experience for our audience.â€ť
More than 200 premier real estate firms have qualified for membership in Luxury Portfolio based on their success in the high-end market. In addition to the website, affiliates have access to a full range of tools designed to reach a highly targeted group of affluent home buyers and sellers, including sophisticated web analytics, a global lifestyle magazine targeted to the top 10% of consumers and much more.
To view the site and its extensive collection of extraordinary properties, visit www.LuxuryPortfolio.com.