“In today’s world, the agent who stands out is the one who can respond to inquiries immediately,” says Jeremy Lehman, a REALTOR® and chief technology officer at The Boutique Real Estate Group in Corona del Mar, Calif. And thanks to Realtors Property Resource® (RPR®)—and the newly launched RPR mobileTM—it’s now easier than ever for Lehman to keep up with his clients, especially the new generation of buyers who expect information at a moment’s notice.
“The younger the client is, the more they expect to get information right away,” says Lehman, whose business is already 100 percent mobile. “As real estate professionals, we need to understand that clients will call us and ask for property information, and they aren’t asking us to get back to them tomorrow. They want the information now.”
An RPR user since its inception, Lehman goes on to say that the platform’s mobile app will be instrumental to his day-to-day business when it comes to providing clients with great service while fulfilling their expectations. “Mobile is an exceptional opportunity to have information at your fingertips,” says Lehman, who points to the type of information accessible through the platform as one of its biggest benefits.
Created by the National Association of REALTORS® (NAR) for the sole purpose of providing REALTORS® with the data they need to meet the demands of their clients, RPR aggregates hundreds of datasets on more than 160 million properties. In fact, RPR is the largest comprehensive database of parcel-centric property information in the industry, providing agents with all-inclusive reports that include details such as demographics, tax assessments, public records, default, REOs, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, school districts and flood plain maps.
“The best thing about RPR is the fact that it’s a hybrid of public records and MLS data,” says Lehman.
Whether it’s working with younger clients who are always plugged in or those interested in purchasing investment properties, Lehman can’t stress enough the importance of having instant access to pertinent information. “RPR is an instant-response type of tool and my clients have been incredibly satisfied with my ability to quickly respond to their requests.”
Having found great success with RPR when evaluating investment properties, Lehman understands the importance of anticipating what clients want. “When dealing with investment properties, we don’t typically get access to the inside of the home, which can put pressure on us as the agent to come up with a fair property value. But RPR provides a great opportunity for us to get a lot more information than we can get from the MLS alone.”
His advice for real estate professionals who may not be taking advantage of RPR? “It’s an absolute must to log in and check it out,” concludes Lehman. “If you were to analyze your business today, do you have the tools and resources necessary to respond to a client’s request or inquiry immediately? If the answer is no, you have to add those tools to your arsenal.”
For more information, visit www.narrpr.com.