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With most renters and homeowners starting their searches on the Web, it’s no surprise that making the process of searching for a home online more appealing and accessible has been one of the biggest topics of conversation in the real estate industry recently. Additionally, renters and homeowners want the most comprehensive data available in an easy-to-digest format.

With all the competition in the marketplace, renters and prospective buyers are narrowing down their searches by using sites with the most attuned search criteria for the job at hand. Is walkability important to you? Does a home or rental need to be kid- or pet-friendly? How about proximity to public transportation, good schools, restaurants, bars and other entertainment? If these are some of the factors that will make or break your decision, let RentalRoost lead your way.

With RentalRoost’s personalized searches and easy-to-navigate interface, users can explore new aspects of their favorite neighborhoods and properties, all while discovering new areas they might want to seek out or live in. Customized searches can be saved in one convenient portal, making it easier than ever to navigate the house hunting process. RentalRoost’s big data analytics also allows them to accurately predict home values and rent estimates to help users make the smartest decisions on where to live.

For Cheryl Hirschi, a renter living in Redondo Beach, Calif., who also owns rental property out of state, RentalRoost has been one of her top go-to sites for property information. Six months ago, she and her husband decided to move from Santa Monica to the Manhattan Beach/Redondo area. The couple used RentalRoost to aid in their search efforts and narrow down their list of priorities.

“I liked their interface. The layout of RentalRoost seemed easier to navigate than some of the other sites,” says Hirschi. “I like how it has a very clean look to it. I don’t like to look at a bunch of clutter on the screen, and with RentalRoost, I can clearly see what I’m looking at and not have too much information all at once.”

The RentalRoost website also allows users to connect via Facebook. Once logged in, RentalRoost builds a taste matrix for that user, using data from their Facebook profile to find homes that match that particular user’s lifestyle, another invaluable tool for renters and prospective buyers to have in their arsenal. Because social media activity is a reflection of one’s lifestyle and activities, RentalRoost’s automated extraction of this data into users’ searches is a practical way to ensure that users find the exact properties that match the way they live.

Hirschi also points to the company’s commuting options as being one unique feature that sets RentalRoost apart from its competitors. “When you search a property and click on it, it brings up a box that lists all the commuting options,” she says. “Living in a city, that’s a big deal. ‘How long will it take for my husband to get to his office in Brentwood from Manhattan Beach?’ You can add different locations and see both the time and distance it would take to get there.”

With a focus on livability and properties, RentalRoost’s proprietary algorithms aim to match users up with the homes and rentals that best suit their lifestyles.

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