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ForRent.com®, leading online apartment search destination assisting apartment hunters nationwide, has redesigned its search experience to not only increase traffic and quality leads, but also to support current and future products on the exciting technological horizon. These additions to the already robust neighborhood count and the first-to-market schools search filter are expected to produce higher conversions for customers and a better search experience for consumers.

So that prospective renters can effortlessly refine their searches to include certain areas and/or schools, the new updates from ForRent.com (conveniently on both mobile and desktop) include a redesigned search input which takes into account more types of searches. Instead of just city and zip code, users can now search for apartments by entering geo-levels such as state, metro, area, city, zip, neighborhood, and/or school, greatly expanding their search options and providing a more relevant experience.

The new search process also includes an increased number of filtering options to more efficiently narrow down apartment searches, an updated geography model for better accuracy and precision, new URL structures for improved indexing and increased traffic, and an overall better alignment with the modern search behaviors of today’s consumer.

The new filter options, allowing apartment seekers to narrow down choices by price, number of bedrooms and bathrooms, pet policies, amenities, neighborhood, school, and community features, create an unprecedented interactive experience and are expected to result in many more leads and conversions.

“With the beginning of a new year, For Rent Media Solutions™ is rejuvenated and committed to providing the best possible user experience to apartment shoppers and the most cutting-edge and necessary tools to customers,” says Terry Slattery, president of For Rent Media Solutions. “We are confident that the new search solutions and updated filter options will make for a more positive user experience and increase the number of quality leads and conversions for customers. We are greatly looking forward to this enhancement as well as those slated for 2015 and beyond.”

For more information, visit www.ForRent.com.

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