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For a successful real estate professional, time management is a constant challenge. From returning calls and emails to following up with leads and connecting with potential, past and present clients, a REALTOR®’s to-do list is often never ending. However, the right tool can help synergize your efforts to save both time and energy.

For thousands of real estate professionals, the go-to time-saving industry tool is Realtors Property Resource® (RPR®) , the largest comprehensive database of parcel-centric property information available. With an extensive reach, RPR aggregates hundreds of datasets on more than 160 million properties, acting as an online real estate library. And the best part? The program is an exclusive benefit to NAR REALTOR® members, meaning it comes at no additional cost, with exclusive data that is inaccessible to the general public.

Dale Chumbley, 2014 President of Clark County Association of REALTORS® in Vancouver, Wash., has been using RPR for several years now and loves the program for its MLS integration capabilities.

“The fact that RPR is deeply integrated into my MLS makes it so incredibly easy to use,” says Chumbley, a second generation REALTOR® who has been selling real estate since 1994. “It’s linked directly in RMLS, which makes it always top of mind.”

Recently, RPR unveiled a new app, RPR mobile™, which allows users to create fast, customizable, company-branded reports for any property right from their smartphone. By synching favorites, reports, recent searches and notes between RPR’s mobile app and website, the app helps bolster agent organization and productivity. Once a property report has been generated, RPR mobile users can add their own notes and photos and send the package directly to their clients, a feature that Chumbley has found invaluable in his day-to-day real estate routine.

“When I get any form of online lead, I immediately open the app and go to the property,” comments Chumbley, who will then use the app to generate a mini report and send that to the inquiring person.

“RPR saves time and provides great value to myself and my consumers. It’s a very efficient way to reach out immediately to make that initial connection,” notes Chumbley, continuing on about the app’s ease of use, which enables him to be more productive and successful.

Chumbley’s success, it should be mentioned, is inarguable. In 2014, he was named the Clark County Association of REALTORS®’ REALTOR® of the Year, a title proving that, with RPR in his corner, he is a step ahead of the competition.

“Most people who aren’t using [RPR] aren’t able to send such data-rich information in such a quick fashion,” says Chumbley.

The information that RPR provides users with is boundless: demographics, tax assessments, public records, default, REO, foreclosure and pre-foreclosure data, as well as MLS/CIE-provided information, zoning, school info and flood plain maps, all free of charge.

Another way RPR helps agents? With training. Typically, teaching green agents to understand different markets is a timely process. However, by condensing data in a one-stop shop, fledgling agents using RPR are able to digest massive amounts of information with ease, learning their markets faster and more efficiently. To help, RPR offers live, in-person training, a multitude of webinars, on-demand video lesson plans and a collection of easy-to-access resources.

“RPR has been a great tool for teaching and training,” says Chumbley, who is impressed with the RPR trainers available in his region who provide in-person benefits to local REALTORS®.

From making that initial client connection to learning your market and training new agents, Realtors Property Resource® provides technology, analytics and innovation to help you succeed in your business, this year and beyond.

For more information, visit www.narrpr.com.

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