As every dog lover knows, there is nothing quite like coming home after a long day, opening the door, and being greeted by man’s best friend. On Sunday, Feb. 22, Coldwell Banker Real Estate LLC will spotlight this exact moment as it debuts its new national television commercial on ABC during The 87th Academy Awards.
Capturing the immeasurable joy pets bring to our home, the 30-second ad spot features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com. To help more dogs like Max find a forever home, the Coldwell Banker®brand is simultaneously announcing the first ever “Homes for Dogs Project.” By teaming up with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in 2015.
“Our previous spots have showcased the joy of coming home, so this year it made sense to portray who’s on the other side of the door,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “With more than 43 million U.S. households having dogs, there is no question that our pets go hand-in-hand with our love of home. The ‘Homes for Dogs Project’ takes this a step further, allowing our affiliated companies to join us in helping adoptable dogs find homes.”
For more information, visit www.coldwellbanker.com/dogs.