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When your family name is your brand, with established roots for well over half a century, clients expect you to know everything about every neighborhood, township and cul-de-sac in the area.

And thanks to Realtors Property ResourceĀ® (RPRĀ®), Dave Hooke of Hooke, Hooke & Eckman REALTORSĀ® in Carlisle, Penn., is better equipped than ever to carry on his familyā€™s long-standing reputation as the go-to real estate company in the area.

With 11 years of experience under his belt, Hooke notes that real estate has been the family business since he can remember.

ā€œMy grandfather started a local real estate office here in 1943 with my grandmother,ā€ says Hooke. ā€œThen they welcomed my dad into the business.ā€

Today, the firm provides a full range of services, catering to clients in Carlisle, Harrisburg and Cumberland counties.

ā€œIn our area, we canā€™t really specialize in any one thing,ā€ says Hooke, ā€œso we gain market presence and marketshare by gaining knowledge in any area the customer needs.ā€

For Hooke and his three-member team, this knowledge comes directly from RPR. In fact, Hooke equates his decision to tap into RPR as something like discovering a goldmine.

ā€œThe idea of using RPR came up in an office meeting, so we decided to conduct a workshop with our staff,ā€ says Hooke, who goes on to say that his office manager was active with the local Association of REALTORSĀ®, so the firm already had access to RPR as an association benefit.

ā€œAfter that workshop, I really dug into the system and realized it was a one-stop shop,ā€ says Hooke. ā€œNot only does the system provide research, its report-generating potential keeps me from having to click around on 10 or 12 Web platforms.ā€ The team at Hooke, Hooke & Eckman REALTORSĀ® is now using RPR to access and publish demographic information, assessment databases, school and active listing data, mortgage information and foreclosures.

ā€œMaybe itā€™s not cutting time off the front-line sales work,ā€ says Hooke, ā€œbut itā€™s already saving as much as 50 percent of our time on administrative servicing as far as data and reports are concerned.ā€

Simply put, RPR provides the firm with the resources they need so that Hooke and his team can focus on doing more transactions.

ā€œThereā€™s absolutely no question about the fact that Iā€™ll be using RPR more and more as the new year progresses,ā€ concludes Hooke.

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