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On the heels of Coldwell Banker Real Estate LLC’s new digital platform allowing sellers to actively participate in the marketing of their home, the real estate brand announces it is now launching an exclusive iPad application for its sales associates visualizing who a home’s potential buyers are, from where they are moving and other market dynamics based on data from multiple public and private sources.

Highlights of the listing application include:

  • Big data from ESRI, Experian, OnBoard Informatics, Realtors Property Resources (RPR) and the U.S. Census Bureau that provides insight into home buyer profiles and trend analysis
  •  Heat maps illustrating the top cities from which current home buyers in a market are moving and the percentage of home buyers in these neighborhoods who match a specific home’s buyer profile
  • Tools that build a story for sellers about what is happening in their neighborhood and how that may affect their home and sale
  •  A behind-the-scenes tool for how and why a listing should be priced that allows for customization based on neighborhood details and amenities

“For the first time ever, the Coldwell Banker brand is using big data to give sellers true insight into not just the potential pricing of their home, but likely to whom they will be selling it,” says Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “Using big data in a very visual way, the application takes what Coldwell Banker affiliated sales associates are doing every day and adds insights and innovation that allow them to engage the seller in a confident discussion about the price of their home and how to sell it.”

“CBx gives my company and sales associates one more thing that nobody else can provide,” says Terri King, president and chief executive officer of Coldwell Banker King in North Carolina and a participant in the app’s beta test. “The home buyer profiles and market data take our listing presentations to the next level by showing sellers something they haven’t seen from other sales associates.”

Home Buyer Profiles and Trends 
Big data allows CBx to present a demographic makeup of potential home buyers by attributes such as age, education, family size and average household income, as well as from where these potential home buyers are moving.

Insight into Market Data
Data from Coldwell Banker Intelligence provides localized information on housing trends including average home value, total housing units, percentage of households changing owners and more.

Visual Overview and Mapping
Google maps visually summarize the top regions from which current home buyers in a market are moving and the percentage of home buyers in these regions that match a specific home’s buyer profile.

Pricing
In partnership with Realtors Property Resource (RPR), a wholly owned subsidiary corporation of The National Association of Realtors, CBx is the first application to pull data directly from the RPRBroker AVM to provide an estimated value for any given home. The app also allows sales associates to make price adjustments based on their knowledge of the market and the home’s amenities, such as increasing a home’s price because of a spectacular view.

Coldwell Banker agency partners TKI Interactive and Convidence designed and developed the CBx application.

For more information, visit www.coldwellbanker.com.

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