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Virtual Agent has announced its merger with mobile consumer engagement company, Dotsignal. Under the Dotsignal banner the company will expand its current Virtual Agent offerings by combining a number of additional mobile and big-data products into a new, mobile-first platform called Dotsignal RE.

“As a leading mobile innovation company, we intend to stay on the forefront of optimizing how the real estate industry meets the needs of today’s consumers by providing effective tools and technology to agents, real estate companies and consumers alike,” said Matt Simons, chief executive officer at Dotsignal. “Our purpose is to generate new revenue opportunities by transforming what has traditionally been a chaotic and unpredictable consumer engagement process into a consistent, measurable and visually stunning experience using the power of mobile communications,” said Simons.

Over the last decade, the rise of Internet technologies resulted in a profound escalation of consumer expectations in real estate and changed the way the industry conducts business. With an increasing number of consumers leveraging mobile technology in their everyday lives, the mobile medium is poised to have a similar effect on the real estate industry which is why Dotsignal is focused on making mobile technology an integral part of the real estate brokerage business.

Dotsignal RE leverages mobile call-to-action within print and yard sign marketing to provide a robust consumer experience, overcoming traditional marketing limitations. With Dotsignal’s technology, real estate companies are able to match the consumer with instant information, on-demand communication and hyper-local expertise.

Historically, accurate tracking and reporting of consumer engagement has been a major challenge within the real estate industry. Dotsignal’s sophisticated and proven platform leverages big-data analytics to foster agent accountability and ensure company marketing dollars are optimized across all marketing channels.

The Dotsignal RE platform also provides brokerages with the technologies and guidance needed to better communicate with agents on a daily basis using the mobile technology agents have at their fingertips.

Brokerages can quickly hold two-way conversations via text messaging with their agents in the field. Brokerages can use this medium to distribute everything from office announcements and new training materials to coaching content.

“Real estate agents today are the very definition of a mobile workforce and it’s time that we, as an industry, simplify the process by which we communicate with them.” said Simons.

Dotsignal is based out of Ann Arbor, MI with satellite offices in Los Angeles, CA and Salt Lake City, UT.

For more information, visit www.Dotsignal.com and www.facebook.com/dotsignal.