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Businessman with social media conceptsDo you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

1. Create Compelling Content
If you create real estate content that helps or entertains people, they’ll be compelled to read and share it. Your content may take the form of a helpful home staging blog post, a local market report, or even an infographic for first-time buyers.

Taking the time to find the right words—and the right graphics—will pay off big time. If you don’t, your lack of enthusiasm will show, and your audience won’t engage, which may lead to you feeling prematurely frustrated with social media as a marketing channel.

2. Post Strategically
Now that you know what you want to say, determine how and when you should post it. Posts that go up on Thursday, Friday and Saturday tend to receive the most engagement, especially if shared in the early afternoon. Don’t post too often though. When you post multiple times a day, people may start ignoring—or even hiding—your posts.

Many platforms have scheduling tools that allow you to prepare your posts in advance. Try TweetDeck for Twitter or the Facebook Pages Manager app on your mobile device.

3. Engage Your Audience
When someone takes the time to like, share or comment on one of your posts, return the favor by responding to thank them. This is especially important on Facebook, where comments are seen as engagement, helping to widen the reach of your post. The more comments you have (including your own), the more people will see what you shared.

4. Stop Talking About Yourself
Social media is where people go to engage other people and brands in conversation. They’re not there hoping to see real estate advertisements. If all of your posts are about your new listing or next open house, you’re unlikely to get many followers or see much interaction.

A better approach is to ask questions, offer home tips and share information about local events to show you have a strong knowledge of both the industry and your marketplace.

5. Remember to Share
Sharing content created by other social media users will help you build relationships that expand your reach. Find colleagues, referral partners and industry leaders who are using the same channels you are, and follow them. The more often you comment on and share their posts, the more likely it is that they’ll reciprocate and share your content. When they do, your social media posts will have the ability to reach a whole new audience.

Don’t forget to include links to your social accounts on your real estate website and in your email signature so people know where to find you. Now get out there and start networking!

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