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From returning calls to showing houses and hustling paperwork, there’s no denying that the life of a real estate agent or broker is a busy one. At Equity Real Estate, agents and brokers are able to access all of their tools in one quick, easy-to-access location.

But the company does much more than offer an array of tools and resources. Beyond being a full-service brokerage, Equity Real Estate is aiming to revolutionize the industry by truly focusing on the success of the agent and broker.

“The most compelling part of our business model is that it was designed right from the start to help agents and brokers be successful financially,” says Erik Cooley, COO.

“The company was founded on the principles of being just and fair,” says CMO Lance Card. “Everything we do—everything we’ve done—has been geared toward equitable solutions for the client, agent, broker and the company across the board. This mode of operation has enabled us to provide the best solutions in every area of need our team has, either for free, or a severely discounted price.”

A company designed to be profitable and still offer the most benefits to those who work at the firm, Equity Real Estate is a pioneer in the fixed-fee real estate transaction, which has allowed them to remain successful despite the devastating market decline that occurred in 2008.

“With a $499 fixed transaction fee and an $80 document storage and access fee, we’re pushing more commission back to the agents than most other real estate companies,” says Cooley. “While it’s true that there are many other flat-fee brokerages, we’ve found that they struggle to match our offering when considering overall value.”

So what exactly is Equity Real Estate offering? Elevate, Equity’s single sign-on (SSO) service package for agents and brokers, is designed to provide the team with quick access to tools and resources in one place, at no cost. It’s affordability only boosts its already alluring appeal, as Elevate includes ProAgent Websites, MobilityRE mobile property search and lead capture app, LoneWolf’s WolfConnect and BrokerWolf modules, dotloop digital document storage and signature solution, SharperAgent marketing tools, The Equity Store for materials and promotional items, and much more.

“We have testimonial after testimonial from people who were struggling to survive, or had even gone bankrupt, in other models who are now experiencing a dramatically improved lifestyle as an Equity agent or broker,” says Card. “When it comes to brass tacks, the truth is that the only challenge we’ve experienced when introducing the Equity Opportunity to people is that they can’t believe that it’s real.”

But real it is, and Equity’s agents and brokers are loving it. “Our agents love the free, personalized-to-the-agent MobilityRE home-search app as well as the personalized IDX home search ProAgent Websites,” says Jared Blank, CIO. “They love the fact that they can handle their real estate business the way they see fit.”

It’s this quick and easy personalization that allows Equity Real Estate’s team the flexibility to grow their business and reach more clients at a faster clip, which benefits everyone involved.

“Our clients are the thousands of independent agents and brokers who are counting on us for help,” says Cooley. “Their clients are the actual homebuyers and sellers. So if you think about it, the more Equity can do to help agents attract buyers and sellers through effective training, more and better lead generation and marketing opportunities—and then making the actual home-buying or -selling transaction as simple, smooth, and effective as possible—the more success they’ll have.”

Cooley notes that he would be lying if he implied that there were no benefits to the company. “The benefit comes with the volume of thousands of home sales from thousands of great agents and brokers who are attracted to a very generous financial model,” he explains. “It all started because we cared about correcting a very lopsided and unfair commission split.”

For Equity Real Estate, 2014 was all about implementing the Elevate System in preparation for 2015. Now that 2015 is well underway, not only is Equity focusing on growth, but according to Card, they are intent on positively impacting as many lives as possible.

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