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Facebook_audienceThe fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users are on Facebook, and 70 percent of these adults use the platform daily. What this means for you is there is a huge opportunity to put your business in front of the people in your community through this social platform.

When considering how Facebook affects the real estate industry, according to ActiveRain and Properties Online, 93 percent of social media traffic for Realtors® comes from Facebook. Because of this, capturing and maintaining an active Facebook audience is key. While it’s important to post good content to interact with your followers, there’s more you should do to grow your numbers. Here are four ways to direct more traffic to your Facebook page, connect with the right audience and watch your followers increase.

1. Link it
Adding links to your Facebook page assures that clients will be able to connect with you from all different places. Whether you use a widget provided by Facebook or just include a link to your profile, convert these lookers into fans. Adding a Facebook button to your website is a simple way to catch your viewer’s attention and direct them to your profile. Also, using the button allows them to like your page without needing to leave your webpage. To create the “like” button, find the Plugin feature on Facebook, enter your page url, generate the code, and add it to your website.

In addition to this, if you publish any content online, add a link to your Facebook page in the bio section of your blogging profile. After reading the great content you write, viewers will be able to connect with you on Facebook to find out more about you. If you don’t blog, you can add a button or a link in your email signature line that directs recipients to your Facebook page. Whenever a customer or potential client receives your email, they’ll also have a direct link to connect with you on Facebook.

2. Create groups
While Facebook pages are more for connecting in a business way, Facebook Groups allows you to connect with users on a more personal level since you use your personal profile. According to Social Media Examiners, most groups on Facebook have a higher organic reach than pages do. Part of the reason is because, when a user joins the group, they’ll receive notifications any time there is activity within the group. In addition to this, group members are able to share files within the group or tag other members. Because of this, groups create the opportunity to foster personal connections with other users.

3. Promote it
In the noisy world of social media, it may be difficult to make sure your message is heard. One way to ensure your content is being seen is investing in paid Facebook advertising. Facebook offers a few ways to promote your posts or your page, as well as different payment options. Through this, you’re able to set a budget and spread your promotion over a certain period of time and connect with a targeted audience. When planning your advertising campaigns, it’s important to test different images and copy points to find out which ones draw the most attention.

Once you have your ad planned, decide who you’re trying to target, using keywords such as “first-time homebuyers” or “FSBOs”. Facebook allows you to direct your ads to certain groups based on location, demographics, interests or behaviors. If you’re looking to attract users in your area, define your ad’s reach by fine-tuning the location settings. You can adjust your ad’s reach to be as specific as you like, even focusing on users in your area who are likely to move.

4. Interact as your page
Most Facebook users browse through their news feed and interact with other users as themselves, using their own personal profile. However, by connecting with other users through your page, you’ll be able to attract more people and build your page’s audience. To switch from your personal profile to your page, select the arrow in the top right corner of your Facebook screen. While you aren’t able to post on personal profiles, you can interact with other pages. Try searching for related pages in your industry and comment on their posts. However, this doesn’t mean spamming the pages with your most recent listings. Instead, try to engage with the post and the audience. By doing this, you’ll direct other users back to your own page.

Creating engaging content and posting regularly is key when building your Facebook page’s audience. However, in your busy life as an agent, it may often be difficult to find the time to generate this content. Social is a comprehensive social media suite designed specifically for real estate professionals who are looking to build their audience. By posting current, engaging content, your Facebook page will be prepared for the traffic you’ll be sending.

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