Move, Inc., recently announced enhanced features for realtor.com® Showcase(SM) Listing Enhancements, FiveStreet(SM), and Top Producer® CRM to help real estate professionals establish deeper connections with buyers and streamline the way they manage inbound leads.
“At Move, we pride ourselves on providing a holistic solution that arms brokerage firms, and their agents, with the best ways to optimize their listings and manage their businesses,” says Ray Picard, Move’s executive vice president of sales. “The combined benefits of Move’s new product enhancements are the one-two punch that brokers and agents are looking for to help them close transactions. First, enhanced listing features help brokers and agents grab the attention of potential home buyers. As leads from interested buyers come in, agents are able to respond quickly and have quick access to information they need for a meaningful discussion.”
Showcase(SM) leads now come packed with additional consumer information to help real estate professionals connect immediately and have meaningful conversations with prospective home buyers. Enhancements to realtor.com®’s Showcase(SM) listings include:
· Mobile-optimized Intelligent Lead Notifications
· Phone and email address validation service
· Consumer search interests plus images and descriptions of recently searched property listings
· Showing Request alerts
FiveStreet(SM) and Top Producer® CRM products are designed to help brokerage firms and their agents effectively manage their business and respond to incoming leads in a timely manner. With FiveStreet(SM) and Top Producer® CRM, teams and brokerages can now:
· Consolidate their leads from realtor.com® plus over 100+ sources
· Respond instantly to every lead via short message service (SMS) and email
· Broadcast leads to multiple agents at once where the first to claim receives the lead
· Provide their agents a leading system to manage and optimize the process of converting a lead to a long term and repeat client
· Track lead and agent performance
“We see an entrepreneurial spirit in our agents and we are committed to providing them with the best technology tools and resources to help them better serve their clients,” says Scott Agran, broker and president at Lang Realty. “We were looking for the ‘best in class’ suite of products to support our marketing initiatives and found that Showcase(SM) coupled with FiveStreet(SM), Top Producer® and Market Snapshot underscored exceptional service and the importance of the real estate professionals’ expertise and insight.”
“It is essential that we respond to inquiries immediately and provide valued service to our clients,” says Ron Mintz, executive vice president at Bay Sotheby’s International. “By incorporating both FiveStreetSM and Top Producer® into our toolkit, we’ve cut our response time to seconds in the hopes of capturing the interested party, rather than losing them. This is a monumental win for our clients.”
With the addition of these enhancements, Move continues to evolve by delivering real estate professionals the best marketing solutions possible—empowering brokerage firms to be even more successful. Realtor.com®’s lead volume has grown exponentially over the last five years (over 325 percent) and brokers and agents rate realtor.com® higher than the competition for lead quality.
Move has written an open letter to the brokerage community regarding the new tools. You can read the letter here.