This month Real Pro Systems presents an “Agent Success Story.” Galand Haas is a top-producing agent in Eugene, Oregon, and he is one of the original founders of Real Pro Systems. Haas leveraged his integrated IDX system in his RPS Platinum to boost his URL to position number one and number two on the first page of Google.
When a homebuyer types in “homes near eugene golf course” Haas’ website shows on the first page of Google right below Zillow. He is competing with the Goliath very successfully on these keywords. And when a homebuyer types in “oakway golf course homes” he ranks number one on the first page of Google.
Achieving this was as simple as creating a niche market page through his integrated IDX account. Here are the steps he took in order to start having his site rank number one and two on Google.
- Step one—create a polygon map search around the area you want to become the community expert in. Choose your area wisely. In this example, Haas chose a small neighborhood that surrounds a poplar golf course in Eugene, Oregon. Discover the hot areas people visit in your community. Choose a neighborhood around your local colleges or choose a neighborhood that offers fantastic restaurants. Remember that homebuyers are doing their research online about communities before they choose the best location for their home purchase. Make sure you are available to them when they start to look into these communities.
- Step two—choose the tail URL to match the topic you want to be perceived as a community expert in. Haas chose to name his URL “/oakway-golf-course-real-estate.” This is part of the SEO equation on why his URL ranks high when you search for “homes near eugene golf course.”
- Step three—write content on your page that is pertinent to the community. Remember to scatter those keywords that homebuyers might type out when researching those communities.
- Step four—create links from your page that relate to the community. Haas created an internal page that gives the homebuyer more information about that neighborhood. Once again there are keywords scattered throughout that pertain to the niche community with outbound links to places of interest such as the Oakway Golf Courses official website.
With an integrated IDX in an RPS system, agents and brokers can take these steps to become the perceived community expert and improve their site’s SEO ranking. Address these two imperative business issues with one powerful integrated tool in our lead generation and conversion web system.
Want to learn how you can improve your SEO ranking and become the perceived community expert?
Contact Real Pro Systems today at 541-743-8510 or visit our website to learn more about our integrated IDX!