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social_media_tricksCountless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it.

In this article, we will zero in on five powerful social media tricks that can help real estate agents reach a wider client base and even increase their sales.

1. Engage with Clients

Social media is all about forming connections. Replying to comments and tweets makes your fans and followers feel appreciated, and in turns, more likely to respond to your calls-to-action. Sixty percent of today’s consumers take negative actions towards brands that are unresponsive on social media. Those actions include telling their friends about their experience and not recommending the company’s product or service.

Be sure to respond to any inquiry or customer service issue within 24 hours, and don’t forget to check your direct messages. In addition, take advantage of compliments that you receive on social media. Ask the customer if you can use their opinion as a testimonial.

2. URLs Matter

On Twitter, posts can’t exceed 140 characters, and a long website link can eat up those characters fast. Using a URL shortener like Bitly or TinyURL will leave more room for your message to clients and allow you the ability to track clicks and see where they are coming from.

3. Video Listings

Most homebuyers and sellers go online to research prospective agents, so recording a short video to introduce yourself can help them get to know you as a person. Post walk-through videos of listings and show off the best features in the neighborhood. Don’t forget to ask clients to record testimonials after the sales go through. For bonus points, connect your Google+ profile to increase exposure on search engines.

Read the final two tricks to help you sell more real estate in our latest Clean Slate post!

For more on Better Homes and Gardens® Real Estate, take a moment to like All Things Real Estate on Facebook, follow @AllThingsBHGRE on Twitter, and follow our company page on LinkedIn. And, if you haven’t already, don’t forget to check out the Friendliest Search in Real EstateSM!