Don’t let your lead generation efforts go to waste! Learn proven responses to online inquiries that drive conversion and maximize your online lead generation strategies. Learn more.
In case you missed this month’s previous Monthly Productivity Tips:
Should You Invest More Time or More Capital?
Have you weighed the merits of investing more time or more money into your online lead generation and branding strategies? Learn what’s working for top agents and brokers across the country. Learn more.
Claim Your Free Profile to Manage How Clients See Your Online Brand
A strong personal brand is instrumental in building trust and referral business. Use this free tool to manage how clients see you on realtor.com® and major social media channels. Learn more
Top Agents Weigh in on the Best Online Lead Generation Systems
We’ve polled top agents and brokers on the best lead generation systems, and the answers may surprise you. Be part of our ongoing discussion as we learn what systems drive results. Learn more.
Marrying Lead Gen & Branding Strategies to Drive Results
Lead generation is at the heart of your business, but most deals come down to building trust with your client. What are you doing to marry your brand with your lead gen efforts? Learn more.
More news from realtor.com:
Demystifying Lead Gen & Online Branding Strategies
Generating leads, improving their quality, optimizing response time and follow-up to maximize conversion – these are the ongoing conversations in our industry. At the same time, we know brand recognition is one of the driving factors in the consumer’s decision to contact you. Most transactions come down to building rapport and trust – nurturing the relationship – and this likely will start with consumers becoming familiar with who you are via your personal brand.
How can we marry lead gen and online branding to create a unified message that resonates with today’s buyers and sellers? Our argument is a marriage of the two. A strong brand paired with a powerful lead generation system will keep you front-of-mind as potential buyers and sellers become familiar with your brand, and it will stimulate them to make contact when they’re ready to take action.
How to Convey Your Brand
This begins with the branding on your personal website, and continues through your visibility on national portals. It also includes whether or not your brand, listings and services can be found where consumers are searching – via web, mobile or offline channels.
Tragically, a great branding campaign that builds name recognition on signage and print may disappear from the consumer’s view when they get serious and start browsing properties online – especially on mobile. You need to be able to identify the exact pages, websites and mobile tools that will captivate the consumer’s attention, and then you need to be prominently placed in their search path. In fact, most industry experts agree that consumers need to see your brand 5-7 times before it becomes recognizable.
You’ve taken a lot of time, energy and money to build a powerful brand within your marketplace, take the time to ensure you’re visible. And second, invest in making sure your brand is consistent and reflective of the professional image and reputation you’ve worked hard to build.
Your Lead Gen Options – Build or Buy?
We are building a lively debate and discussion on this topic, with great insights coming from top teams, power agents and brokers who answer the questions: Are you better off putting time and resources into developing a website, getting traffic moving to it, and then creating the content to follow-up with and close prospects? Or, should you consider an all-in-one system that already has these processes in place? Is a hybrid like purchasing leads from various real estate portals or website companies the answer?
To uncover the strategy that works best for you, join in our discussion as we weigh the pros and cons of each and discuss what’s working – and not working – for your peers. It’s about considering the merits of investing more time or more capital to reach your goals. Voice your opinion by taking the Build or Buy survey today, and then join the group discussion as we review the survey results together.