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The amount of information your average real estate professional is expected to retain is immense, and that’s before you factor in the various tech tools required to interact successfully with clients. Enter Realtors Property Resource® (RPR®), an information hub and technology platform that connects over 634 MLSs, with no consumer or public access, and the power of exclusive information is once again in the palm of the professional.

When integrated into an overall business plan, RPR creates an abundance of advantages for the agent, the broker and the client.

“RPR is my strongest asset when working with buyers and sellers,” says Mari Armstrong, a REALTOR® with Realtec Properties in Myrtle Beach, S.C. “I’m able to generate reports and obtain information faster than ever before.”

In addition to detailed reports that are easy to access and print, RPR offers branding tools, affiliated service support such as title and home warranty and data analysis tools all as part of the RPR Broker Tool Set.

And of course, RPR has an iPhone and Android app, so you can dole out info while on-the-go.

“Buyers love that I can pull up so much detailed information about a property while we’re out on showings,” says Armstrong. “For instance, if we’re driving through a neighborhood and we see a property that we had not considered previously, I can pull over and offer more info than my client ever dreamed of receiving right then and there.”

RPR’s up-to-date, timely reports take into account market fluctuations, price changes and more. This saves the agent time, and makes them look extremely well-versed in market trends, all while requiring them to do very little time-consuming research.

“I know my market better than ever before because it’s so easy to get the information I need,” says Armstrong.

For new agents, RPR offers insight that would typically take years to accumulate.

“Previously, it was obvious when an agent was ‘green’ because they didn’t know where to find the information more seasoned agents knew,” notes Armstrong, who believes RPR levels the playing field. “Anyone can go onto the RPR website and become fully trained on the system in a fairly short amount of time.”

However, RPR benefits the seasoned professional as well, by adding value and freeing up time that would normally be spent doing research, creating reports and printing customized information requested by clients.

“RPR helps me look more professional than my competition,” says Armstrong. “It shows my clients that I pay attention to detail, that I’m knowledgeable about our market and that I’m a productive professional who can help them accomplish their goals.”

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