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Top real estate agents know the power of personal brand promotion and the value of keeping brand consistency throughout all of their marketing material. That’s why Listingbook LLC has announced a new offering for its Listingbook customers: My Listingbook, which will give agents the ability to personally brand Listingbook for them and their clients.


“Now that agents can include their personal photo, name and custom colors throughout the site with My Listingbook, they are able to provide a seamless brand experience for their buyers and sellers,” says Randall Kaplan, CEO of Listingbook.

The psychology of color is powerful, researchers say, as 84.7 percent of consumers cite color as a primary reason they buy a particular product, and 80 percent believe color increases brand recognition, reports Fast Company magazine. This is why Kaplan believes that agents will especially value being able to choose custom colors to brand their Listingbook site, and even match Listingbook to their own private websites.

Kaplan notes that the agent’s brand value is also increased with the improved client experience created by My Listingbook, as the client associates the advanced technology experience and benefits that Listingbook delivers with the individual agent.

“Our research shows that customer loyalty and customer satisfaction improves significantly when home buyers or sellers engage with an agent through Listingbook,” adds Kaplan. “With My Listingbook, when clients move from the agent’s website to their Listingbook home page, the look and feel of their home site remains so that Listingbook feels like it’s part of the agent’s private environment.”

“We have priced My Listingbook to encourage personalization for only $9.95 a month with a Listingbook Pro subscription.”

Recently, Listingbook announced the deployment of its new Listingbook system in markets that reach over 500,000 real estate agents nationally, which brings dozens of new features and innovations, including a new robust agent-branded mobile app, allowing clients to connect and collaborate with their agents no matter where they are, new embedded social share features, as well as a breadth of data sources that provide detailed local information.

How Listingbook Works
When buyers and sellers receive an account from a Listingbook agent, they are able to “search like an agent,” getting access to the most current and complete data, directly from the MLS. Listingbook is augmented with a breadth of additional data resources, including community, school and public records information, such as current tax data.

Listingbook also allows agents and clients to collaborate online, adding the benefits of the agent’s expertise to the online data. Agents can share new information on a listing with buyers, or provide a personally branded digital CMA (Comparative Market Analysis) report to sellers. Everything is stored all in one place and accessible online 24/7.

Listingbook Agents also have the ability to see the actual properties that their clients are viewing in real time. It’s patented Client Management System (CMS) helps keep busy agents organized and informed.

For more information, visit