Long gone are the days when you could be a real estate agent and not worry about the Internet. There are very few transactions these days where the buyer and seller don’t start their research process online. That means if you aren’t investing in a strong website presence as a REALTOR®, your buyers will find someone else online.
Yet, the fact remains that most agents never get traffic to their website and are getting even fewer leads. This creates an Internet where it can be very hard for a buyer or seller to even find an individually-owned website online. So, the question is how do you build a strong online presence to increase the number of visitors that hit your website?
Here, we discuss the things you’ll have to start investing in to see traffic on your website, and break them down into manageable steps so that you can get your first 10,000 real estate website visitors. Why 10,000? Because at that point, you’ll have built a website that feeds your business, and you should completely understand all the various aspects of online marketing. This means you’ll be empowered to manage and grow your online presence as a REALTOR® going forward.
The first step in any online marketing effort is to invest in text content. This is typically done through a blog. Why should you consider blogging? Simply put, blogging provides a unique reason for people to visit your website. The content you make will get found via Google and gives you something to share on social media. It ultimately makes you look like an educated agent and helps your site stand out from all the IDX-only websites out there.
Ready to learn the steps to get your first 10,000 visitors? Here’s an infographic that explains it all:
This post was originally published on RISMedia’s blog, Housecall. Check the blog daily for winning real estate tips and trends for you and your clients.