Halloween. The one day of the year where thousands of kids sprint from house to house on a sugar-charged mission for candy. A holiday rooted in the home, it arguably attracts more foot traffic than any other day. That’s why Coldwell Banker Real Estate is launching its first Halloween television spot this fall.
The television commercial, titled “Halloween,” is part of a series of commercials from Coldwell Banker Real Estatethat tell stories about the memories and traditions that make a house a home. Beginning on September 13, the ad will run through October on national networks including A&E, Discovery Channel, NBC, Nick at Nite and TLC.
“With more than 41 million trick-or-treaters each year, there is no question that Halloween defines home,” says Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Many of our favorite childhood memories revolve around costumes, decorations and ringing doorbells for candy. The newest Coldwell Banker Real Estate commercial captures these moments in a way that millions of Americans can relate to through the lens of one family’s traditions.”
The ad spot is narrated by a mother who shares her fond memories of Halloween having been a special holiday for her growing up. She reminisces that her home was filled with cupcakes and costumes, igniting fun and laughter. She then shares the memories she is making with her family now and her dedication to dressing up the house for her kids. What she notes at the end holds true for so many parents: that the happiness in their eyes and the joy on the faces is the best treat you can ask for. “That’s home.”
The “Halloween” spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate and directed by Kat Coiro, under the direction of Executive Creative Director Rob Siltanen.
Visit www.coldwellbanker.com for more information.