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Young couple meeting construction plannerThis may seem like a softball, but it’s a trickier question than you think. If you read it and answered “anybody,” well, keep reading.

Serving your client isn’t just about serving anybody. You should have a specific client in mind. In fact, to help know your client, you should be able to answer some very specific questions. In marketing lingo, this is known as creating a “persona,” an avatar of the ideal customer you want to work with.

In order to understand your clients, you need to know what matters to them, and what their pains are. Even knowing what kind of food they like and where they go on vacation will help you create a more detailed vision and then provide even better service.

So we’ve created a simple worksheet to help you sketch out the details of your ideal client. Click here to download it and try it out. See what you think.

Once you have this outlined, you’ll have a clearer vision of your client. You’re going to have new ideas about how to serve them. And you’ll have a more authentic way to reach out and communicate with them, building your brand and building relationships.

For more information, visit www.adwerx.com.

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