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In an industry that requires its professionals to wear many hats, having access to a solid, one-stop resource center to streamline your day-to-day tasks is critical. From improving your market presence to bolstering your knowledge of outside markets, Realtors Property Resource® (RPR®) has been enabling real estate professionals to better serve their clients since 2009.

The largest comprehensive database of parcel-centric property information currently on the market, RPR allows agents to improve their market analyses and offer an abundance of well-groomed, nicely packaged information to their clients.

Real estate professional Jerry Holden of the Holden Agency in Mansfield, Ohio, has been using RPR to better serve his clients for the last year-and-a-half, and claims the tool has changed the way his whole team does business.

“RPR levels the playing field in a few different ways,” says Holden. “Now, I have information at my fingertips 24/7, 365 days a year that I can use to help out my clients anywhere in the state of Ohio, or better yet, the country.”

Holden, who has been in the real estate business for over 10 years, uses the tool to serve clients outside his typical market, explaining that in real estate, global is the new local. And for today’s real estate professionals, being able to offer clients insight beyond their niche market will not only broaden their reach, but also bring in more business.

“Before RPR, if I were to help an out-of-state client, I would actually have to go and Google different websites to get information regarding the economics and schools and different real estate data to best serve them,” says Holden. “Now I have every market at my fingertips. I can be anywhere in the country and pull it up on my phone and see any property and all the information about it within seconds.”

RPR is 100-percent REALTOR®-owned, which means the program knows exactly what today’s clients need, and how best to deliver it. Only available to REALTORS®, with no third-party or public access, RPR guarantees the only way consumers can access RPR information is through their agent.

Holden notes that not only has the resource helped to educate his team, it has allowed them to outweigh their competition as well.

“Being an independent brokerage, we may not have the resources that the big franchises do,” says Holden. “However, with RPR, we now have all the information that we could ever need to compete at a very high level.”

Another upside of RPR? The platform’s accompanying app, which streamlines the power of your smartphone or tablet with the data and reporting from RPR®. From your device alone, agents can now view reports, capture data and send company-branded reports.

“I use the mobile app more than I do the desktop,” says Holden. “I can be outside of a property and it will recognize the address and pick up all the information on that property within seconds.” This not only helps Holden better serve his clients, it makes him look extremely knowledgeable, competent and confident in doing so.

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