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If you missed this month’s PNC Mortgage webinar, Top Apps to Increase Efficiency, hosted by social media expert, Crystal Washington, here’s a few of the key highlights you don’t want to miss.

Real estate professionals are under more pressure than ever before to increase sales in less time. In fact, time is the one luxury even the most successful agent finds themselves lacking. In the webinar, “Top Apps to Increase Efficiency,” we discussed three web applications that will give real estate professionals a strong competitive advantage, help them automate their marketing and, most importantly, will save them time in order to focus on revenue-generating activities and enjoy additional time with family and friends.


Evernote® is a cross-platform application that allows users to note take, organize and archive information across devices. The power of Evernote® lies in its ability to help you store and organize to-do lists, web clippings, scanned documents, emails, pictures, reminders, hand-written notes, typed notes, business cards, videos and even audio files as something called notes! These notes are stored in notebooks. Multiple notebooks can be stored in a notebook stack. Evernote® has both complimentary and low-cost plans. Higher plans allow for greater storage and functions. While there are many different notebooks that can be created, the following are the most universal

• Area Information Stack – create notebooks for each of the major areas you service. When clients have questions about schools, flooding, etc., you can simply open the folder and go straight to articles, flyers and other helpful information.

• Client Information Stack – create notebooks for each client and save client emails, pictures, audio notes, handwritten notes and documents to their file for easy archiving on the go.

• Marketing Ideas – store all potential marketing ideas in this folder. You may snap a picture of a billboard, take a picture of marketing notes from an educational event or save web clippings of cute holiday card ideas. Keep this as a notebook or turn it to a stack if you want sub-notebooks including: social media, holiday card ideas, email newsletter ideas, annual marketing plan.


If This Then That® or IFTTT® is a powerful web tool that allows users to automate actions by creating “recipes” that operate based on conditions. If one change happens in one web service then IFTTT® will trigger changes to another web or technology service. IFTTT® currently works with over 200 services at no cost to customers.

Real Estate Agents can use IFTTT® to:

• Automate social media

• Better track and maintain relationships with VIP clients

• Collect area information

• Keep up with, assign and automate office tasks

• Automate the process of watching Craigslist postings


Zapier® allows you to automate tasks between web/technology services. While very similar to IFTTT®, it works with more enterprise services. IFTTT® works with major social networks as well as some iOS®, Android® and Google™ functions, Zapier® works with those as well as services including: Zillow®, Quickbooks®, Salesforce®, Constant Contact®, Survey Monkey®, and Google™ Analytics. It works with over 500 services! Zapier® has both no-cost and paid plans.

Zapier® “zaps” allow Real Estate Agents to add Zillow® Tech Connect contacts automatically to various CRM systems, automatically save Gmail™ attachments to Dropbox in their original file formats, send new newsletter subscribers LinkedIn® connection requests, and much more!

Innovative Real Estate professionals use technology to become more efficient, effective and connected. Evernote®, IFTTT® and Zapier® have functions that can help any Real Estate Agent gain a competitive advantage.

It’s not too late to check out the webinar replay: Top Apps to Increase Efficiency

Join us for next month’s webinar hosted by PNC Mortgage and Crystal Washington titled: New Year, New Opportunities—Power Prospecting Strategies for 2016

When: Tuesday, December 8, 2015
Time:12:00 PM EST
Registration URL: Register Here

Register today, limited space is available.

EHL_logoThe opinions, beliefs, guidelines, and advice shared in this news article are those of the speakers and do not necessarily reflect the policy or position of PNC Bank, N.A. and should not be construed as legal or professional advice.

PNC, PNC Home Insight, and PNC AgentView are service marks of The PNC Financial Services Group, Inc. (“PNC”). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. ©2015 The PNC Financial Services Group, Inc. All rights reserved. Member FDIC.