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Facebook_tips_BH&GTen years ago, Facebook was a fledgling site for college students. Nowadays, people of all ages are active on the social networking site. In addition to being a great tool for keeping in touch with old friends and making new ones, many business owners understand that a strong Facebook presence is essential for staying in touch with clients and generating leads.

We all know how heavily real estate careers depend on trust and relationships. A Facebook page not only makes it easy for people to get to know you at their own pace, but it also allows you to share your business knowledge in a non-intrusive way.

Establish yourself as the top REALTOR® in your area with these tips:

1. Don’t treat your Facebook page as a listings page. If people want to look at listings, they’ll go to one of the hundreds of listing sites serving your area. Instead, create and share content that attracts the attention of your target market: people who want to sell their home or buy a new one. How do you do this? Fun tips and tricks, how-to’s for those new to the process, and fun real-estate themed articles to share.

2. Stay local. Following that point, to speak to your audience best, you’ll need to talk about what’s relevant to them, including their location. You want to be recognized as a real estate authority in the neighborhoods where you operate. While sharing national news is fine, we’ve seen a stronger response to content that’s local. Buyers, in particular, are going to be interested in news, activities and schools in your area.

3. Create your own content. We’ve found that blog posts, videos with how-to tips and information, and other content that we create help establish expertise. By creating your own content, you won’t risk sending people off to other sites where they may forget about you.

4. Invite engagement with your posts. When possible, add a question to your status updates and content shares. People love to talk about themselves, and they love being heard. We’ve found these questions encourage people to respond to your posts with their questions and opinions. You then have the opportunity to begin a conversation in which you can introduce yourself and, when possible, build a reputation as a helpful resource by addressing their concerns.

Find more social media tips, real estate insights, and industry leadership on our Clean Slate blog!

For more on Better Homes and Gardens® Real Estate, take a moment to like All Things Real Estate on Facebook, follow @AllThingsBHGRE on Twitter, and follow our company page on LinkedIn. And be sure to enter our Fall Pin Love Sweepstakes for a chance to win big!