You’ve worked hard all year; now is the time to set your business on cruise control and take a breather, right? Wrong! This is the approach many agents take, and then they wonder why business is so slow at the beginning of the year. The last quarter of the year is the perfect time to sow the seeds for leads next year. Much like the gardener sows his or her seeds for enjoyment in the spring and summer of the following year, the real estate professional makes contact with each of his or her best clients now to generate leads and referrals that may come to fruition within the next year.
The holidays encourage people to connect.
Maybe it’s all the holiday tunes, or perhaps the warm, sentimental feelings the holidays bring that make people want to connect more than at any other time of year. Tap into this need for connection by focusing on your lead generating activities, such as phone calls, notes and Pop-Bys. Call your clients to wish them a happy and healthy holiday season; write personal notes to thank them for their business and referrals, deliver festive Pop-Bys to your top clients to express appreciation or plan a fun client party to show your clients that you care while connecting them with other great people. All of these suggestions are sure to help you reconnect with your best and favorite clients while allowing you to promote your business.
It’s the most social time of the year.
Your clients are not only connecting with you this holiday season, they’re connecting with their co-workers, families, friends and acquaintances at office parties, family dinners and other gatherings. By reconnecting with your clients during this busy social season, you’re sure to be at the top of their minds when they hear that someone is thinking of buying or selling a home.
You’ll enjoy the referrals well into the coming year!
Just as with gardening, you may have to wait a few months to begin to enjoy the “seeds” of referrals that you “sowed” over the holiday season. Although you may be eager to get the referrals now, waiting for them to come in throughout the following year will keep your business steady over the long-term.
When you work by referral, your relationships are the foundation of your business. If you make an effort to connect with them at the end of the year, you’re sure to have a productive and successful 2016.
Lost touch with some of your clients and need help reconnecting? Download our Confession Letter and get back in touch.