While some see the holidays as a time to sit back, relax and sip eggnog, smart agents know this is a time for relationship building, if not actual sales. This can be one of the best times of the year to stage your homes, meet the neighbors and get both your listings and your name out there.
Here are 3 ways hosting a holiday meet-and-greet can help your business.
1. Neighbors Know More
The best resource for inside scoop on the neighborhood is the people who already live there. There’s no better way to find out that this street is the first in the area to be plowed on snowy mornings, or that everyone on the block gets together each season for a party. Even details like where the school bus stops or what neighbor makes the best chocolate chip cookies can come out of a meet and greet.
2. Their Home Value Depends on It
Neighbors value their homes and the actual value of their homes depends on the rest of the neighborhood. So not only is their home affected by the sale price of your listing, but it will be affected by how the new buyers maintain their home. Everyone is looking for the very best neighbors, and many of them will lend a helping hand when it comes to finding the right new homeowner.
3. Your Insight Makes You a Winner
There’s nothing worse than a real estate agent showing a house to a potential buyer and knowing nothing about the neighborhood. All of your insider information will come in handy each time you show the house. It will make you a star and help show the house in the very best light.