Berkshire Hathaway HomeServices Florida Network Realty recently introduced Florida Network Realty Marketing Concierge powered by Imprev, a provider of automated marketing technology. The new platform provides the company’s REALTORS® customized automated marketing collateral materials for promoting their listings.
“This new service is part of a powerful platform that gives our agents an expansive collection of marketing capabilities that are unmatched in our local market,” says Berkshire Hathaway HomeServices Florida Network Realty Broker/Executive Vice President Christy Budnick. “All of our REALTORS® enjoy access to this software technology which quickly generates high quality marketing packages for their properties. This is a tremendous benefit to our REALTORS® and clients.”
Agents have access to a full menu of digital and print marketing services that are fully integrated with social media, including automated virtual tours, single property websites, newsletters, brochures, flyers, postcards, YouTube videos and more.
To access the packages, agents enter the property information and photos into the Multiple Listing Service (MLS) and the platform does the rest, automatically creating and delivering marketing materials to the listing agent via email. If changes to the listing are made, such as a change in price, all of the marketing materials that were created are automatically updated and redeployed.
The platform also includes a built-in phrase library, making it possible for agents to enhance the automated creative materials with their individual, personal style.
“This is the future of real estate marketing,” says Creative Services Marketing Manager Marisa Mariano. “Our new platform can make a profound impact on an agent’s day-to-day activities, offering many features that are going to rock their world!”
For more information, visit www.FloridaNetworkRealty.com.