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For Rent Media Solutions™ has introduced enhanced guest cards to provide customers with increased insight on their leads. Property management companies receive a high volume of daily guest cards, but are not provided with much information beyond name, email address, phone number and a couple of other non-telling pieces of data. The new enhanced guest cards from ForRent.com® let property managers prioritize which leads to follow up on first.

The enhanced guest card gives property management rich, valuable data regarding the user’s activity on ForRent.com, allowing them to quickly evaluate what is most important to that prospective renter and follow up in a more informed manner. That data, in addition to existing guest card information, includes:

  • Floor Plan Interaction: This shows floor plans that the user has clicked, viewed and interacted with. If the user has clicked “Check Availability” on a specific floor plan, this will be highlighted.
  • Search Preferences: The enhanced guest card will show top filter categories that users have applied to their search criteria (bedrooms, price, amenities, pet policy, etc.), along with a breakdown by specific filter to determine which features are of greatest importance to the user.
  • Profile Engagement: Top elements on the property profile page that the user viewed, including media, floor plans, amenities, community features and schools, will be apparent on the enhanced guest card.

“Today’s property management companies are not fully equipped to proactively approach their leads simply because they aren’t certain of what that lead is in the market for,” says Terry Slattery, president of For Rent Media Solutions. “At For Rent, we think it’s time that guest cards give customers more insight into the prospects interested in their communities. The enhanced guest card from ForRent.com was designed to make identifying quality leads an easier and faster process.”

FRMS, always working to better the customer experience, will be evaluating customer feedback for future improvements, as well as surveying customers to better gauge which data they find most useful. This is an ever-evolving process.

For more information, visit www.forrent.com.

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