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For Rent Media Solutions™ (FRMS), a leading multifamily marketing resource, is a Diamond Sponsor of the upcoming Multifamily Social Media Summit, a one-of-a kind conference for managers and executives focused on the ROI of social media and content marketing in retaining and attracting new residents. The summit will take place January 27-29, 2016 at The Meritage Resort and Spa in Napa, California.

With the ever-changing climate of social media, it’s difficult to know what is merely considered “in” as opposed to what will actually help grow business. Social media, digital marketing, and new technology hold tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and many more are on their way in 2016.

Erica Campbell Byrum, director of social media for For Rent Media Solutions, is highly experienced in navigating the complexities of the social media and content marketing landscapes. On Wednesday, January 27 from 2:00-5:00 p.m., she will host a pre-conference workshop, Social Media Marketing Crash Course for Apartment Managers. In an exclusive course designed for everyone from beginners to advanced practitioners who want to receive comprehensive and interactive instruction, participants will be guided through the challenges and successes of social media marketing efforts and will learn:

  • Best practices for key social media platforms and social advertising.
  • How to improve strategy based on what works best for each platform.
  • How to tailor social media content to maximize engagement levels.
  • How to effectively engage employees socially.
  • How to build social media into the content marketing processes.
  • How to develop user-generated content.

…and more!

Jay Baer, business strategist, social media guru, and New York Times best-selling author, will be a keynote speaker at the Multifamily Social Media Summit. Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, and 31 of the Fortune 500. He is the founder of Convince & Convert and recently paired with Erica Campbell Byrum to release Youtility for Real Estate on Amazon.

“For Rent Media Solutions is committed to helping customers achieve success with the most cutting-edge tools and support,” says Terry Slattery, president of For Rent Media Solutions. “The Multifamily Social Media Summit is an opportunity for our team to connect with customers and other industry insiders to see how we can better the multifamily industry through the power of ever-growing social media. We are eager to chat more with customers and prospects about our newest social offering, FRSocial Concierge.”

FRMS is excited to showcase FRSocial Concierge, the newest hands-off social solution in the FRSocial arsenal of customer tools, at the Summit. These additions to the already user-friendly and tech-savvy social platform are a significant upgrade to the FRSocial product, allowing property managers to focus more on their community, while’s dedicated team of social media experts creates, manages, customizes and grows their social media and online reputation. These new products, FRSocialExpert Concierge and FRReputation Concierge, are a direct result of the multifamily industry’s recent requests for more of a full-service, hands-off social solution, tying into the speaking events and workshops at the Multifamily Social Media Summit seamlessly.

For more information, visit