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By all accounts, 2015 was another year of steady housing recovery and industry analysts are looking for that steady growth to continue into 2016.

I always say, if you’re not growing, you are dying.  And by growing, I mean outpacing the market. So what’s your plan for growth in 2016?

First of all, do you even have a plan? And by plan I mean at least one goal, a strategy to reach that goal and a tactical idea to execute upon. Yes? Good. Is it written down? Even on a napkin? Even better. Believe it or not, only 5 percent of real estate agents have a written plan. And that, in my opinion, is what separates the good from the best.

People with a business plan ask themselves every day, what I have I done TODAY to grow my business. It’s a discipline that has been proven to create results.

At ERA, we have a disciplined approach to business planning for both brokers and agents. And it’s been linked to growth. At the end of the day, your ability to succeed is based on your ability to execute. How can you improve how you execute?

I find that the benefit of a plan is that is provides direction and keeps focus.  I get an idea everyday. Some of them really good ideas. But having a plan means you carefully vet every idea against the goals of the plan. Does this idea further my plan? If not, pass it by and wait for the idea that will align to your goals. That supports improved execution.

For me, the main message of opportunity is execution. It’s pretty simple.  Make a plan. Work the plan. Stick to the plan. Here’s to your success in 2016 and beyond!

This post was originally published on ERA’s blog, Building the Fence.

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