If a picture is worth a thousand words, what’s the value of a real-world listing presentation captured live on film?
“For agents who want to improve their skills,” says real estate trainer David Knox, “it’s the difference between showing and telling.”
Knox, a real estate trainer for more than 40 years, is the creator and the driving force behind David Knox Productions, Inc., a multi-faceted real estate training program providing online videos, training seminars, and motivational consumer videos to brokers, owners, managers, agents and their clients.
Launched at the 2009 National Association of REALTORS® (NAR) Conference & Expo, the training system quickly earned the respect of brokers as a worthwhile enhancement to their in-house training programs.
“David Knox has been an integral part of our online training curriculum for sales professionals for the past several years,” says Dan Forsman, president and CEO, Berkshire Hathaway HomeServices Georgia Properties. “David has redefined the way we deliver relevant and impactful content to agents 24/7. His website, RETDK.com, is filled with valuable guidance that our agents benefit from and can access from computers or mobile devices anywhere, anytime.”
Of particular importance, says Forsman, is that Knox ensures his content is relevant to changing market conditions, and that it reinforces the basic building blocks of sales and marketing skills essential to success.
With more than 350 videos and a variety of downloadable content available on demand – and new videos added each month – training managers can develop customized programs to suit the needs of their agents.
“David provides us with simple, powerful, nuts and bolts content that brings our rookies up to speed and keeps our seasoned agents up to date,” says Marty Rueter, president, Weichert Real Estate Affiliates. It’s always jargon-free content that inspires confidence and know-how.”
Rueter, an early Knox subscriber, provides the program free for his agents, and offers it as motivation and encouragement to potential agent candidates. He also employs it as additional incentive for potential franchisees.
“It can substantially augment any company’s existing training programs at no additional charge,” he points out.
In addition to delivering courses, curricula, and regular webinars for managers and owners, Knox is available for live Skype talks with subscribers – and top-tier members are invited to on-location seminar events.
“Our goal is to provide brokers with the whole package – a great recruiting tool, instant sales meeting content, more productive agents, one-on-one coaching engagement, and added ability to retain experienced pros,” Knox says.
The company also produces videos for consumers – including the popular, “Preparing Your Home to Sell” and “Pricing Your Home to Sell,” which agents can provide to their customers.
“They are a good way to educate consumers, a great way to build relationships, and they give sellers another compelling reason to list with you,” says Rueter.
For Florida broker Michael Saunders, president, Michael Saunders & Co., Knox’s training videos provide a vital on-demand source that agents can refer to in order to brush up on any topic at any time from any place.
“The Knox series is firmly integrated into our comprehensive agent and staff development platform,” she says. “It is embedded on our intranet for easy online access.”
The visual content make the program especially impactful, says DeAnn Golden, vice president and managing broker of Berkshire Hathaway HomeServices Georgia Properties. “No matter how long an agent has been in the business, observing five minutes of on-target interaction on film is worth more than five hours of classroom training.”
“Knox’s videos, for example, deconstruct the listing process from prospecting and lead generation all the way through to conversion,” he says. “They focus in on the real world issues and objections agents deal with every day. It’s the kind of training that gives agents the edge they need in today’s real estate market.”
Of primary importance, adds Rueter, the material is consistent, clean and simple.
“Watching one of David’s videos is just a powerful tool, both for less experienced agents going after a listing and for seasoned agents looking for new points and creative approaches,” he says. “Often, they are watching real agents involved in actual transactions – presenting, negotiating and closing. There’s just nothing more impactful than that, and the proof is in the increased production of our agents.”
Newest in the program’s arsenal is the Accountability Plan feature that includes videos, tasks and actions. Managers may customize the plan, enroll their agents, and monitor their progress. Current plans have been designed for new agents, rising stars and luxury marketing.
“Ours is the only online training and accountability program that managers can actually monitor,” says Knox.
Knox and his video crew and faculty remain focused on capturing on film every aspect of agent activity and responsibility.
“In the end,” he says, “we believe this is the best way to educate agents and improve industry standards as well as the overall home sales experience.”
For more information, visit www.davidknox.com.