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With a new year comes a new you…and new business! Armed with any mobile device, there’s an overabundance of technology and apps at your fingertips to help you redefine your marketing strategy and hit the ground running in 2016. One particular app you should consider using? Periscope. Not only can it allow your sphere of influence to get to know you on a more personal level, which eventually builds trust, but the live broadcasting app can also help revitalize your pre-existing (or non-existent!) open house strategy.

Whenever we cover open houses here at Housecall, the results are alwayspolarizing. Regardless of your personal stance on open houses, they are undoubtedly a hot topic in the industry year after year. But even for agents who have turned the other cheek on them, Periscope could be an innovative new way for you to include them back into your marketing strategy, while also ensuring perpetual safety concerns that are always top of mind for agents in the field. Most importantly, it can also help push on-the-fence prospectives into the next step of the home-buying process: picturing themselves in a brand new home…aka your listing!

Not only can Periscope help show off a home to heaps of buyers at a time, it can also widen your reach.  Everyone with a smartphone far and wide can join the broadcast, helping you reach potential out of state buyers who might be considering moving into your marketplace. For this reason alone, this technology is invaluable to a real estate professional, and since it’s free for everyone to use, it’s a real no-brainer.

Periscope is also easy to adopt; it works almost exactly like FaceTime except multiple people can join in to see your broadcast. It will even auto-Tweet your Twitter followers, letting them know that you are broadcasting live, beckoning them to join. After that, simply point your phone at anything and transmit! Using Periscope, agents can give full walkthroughs of the interior and exterior of a home, and afterwards, provide more information about what’s included in the sale. The live virtual tour can also be interactive. Followers and attendees can ask you questions as you walk around the home via chat text, and you can respond to them right then and there on the broadcast.

Your video can also be viewed by those who aren’t able to tune in real-time; users are given the option to make a recorded version available for 24 hours, or you can download your broadcasts to your phone for later use on your blog, YouTube, you name it.

This post was originally published on RISMedia’s blog, Housecall. Check the blog daily for winning real estate tips and trends.