“Agents want to be part of a company that can provide them with an affiliation that enables them to create a larger client base,” says Bud Adams, CEO of Illustrated Properties. Read on for his top tips on communication, building relationships and establishing a philanthropic presence.
Illustrated Properties, a member of Leading Real Estate Companies of the World®
Palm Beach Gardens, Fla.
Region served: Southeast Florida
Years in real estate: 50
Number of offices: 23
Number of agents: 550
Most creative ad or marketing campaign you’ve ever run: We recently revamped our branding and created a lifestyle campaign featuring the essence of South Florida that won 1st place in our class for consumer materials at the Leading Real Estate Companies of the World® Conference in Las Vegas.
Key to staying profitable: Recruit more agents in different market areas and provide the best affiliated partnerships with title, mortgage and insurance companies.
Key to helping buyers and sellers work together: Train agents to know and understand their markets, both sides of the deal and the buy/sell process from beginning to end.
Your in-house training/mentoring specialist recently hosted a successful Top Producer Panel. How did this event enhance your agents’ performance?
We received over 100 positive reviews saying how beneficial the panel was, in addition to the fact that everyone learned something new. With both newly licensed and experienced agents in attendance, the agents who made up the panel were truly motivating as they answered questions with proven results.
What activities did your company’s Charity Division promote in 2015 that helped to elevate your firm’s presence as a philanthropic community partner?
There are three main activities that helped elevate our philanthropic presence in the community, the first being our leadership-level support of Palm Beach Children’s Hospital’s Bravery Bands Bracelet Reward Program for children undergoing cancer treatment. We also provided support in multiple ways this past year for the American Heart Associations’ Go Red for Women Palm Beach County Program and purchased approximately 100 bicycles and helmets for children through the Marines’ Toys for Tots program.
Can you explain how Illustrated Properties leverages LeadingRE to help recruit some of the top agents in your market?
We’re able to offer our agents tools through LeadingRE to market their listings both nationally and internationally to sales associates all over the world, providing them with the exposure they need to increase their production and sales. Agents want to be part of a company that can provide them with an affiliation that enables them to create a larger client base…and we’re able to give that to them.
In what other ways is your team successfully utilizing LeadingRE?
In addition to leveraging the network for recruiting purposes, we also promote it through monthly incentives for outbound referrals, invitations to LeadingRE conferences and the use of LeadingRE marketing materials. For example, the “I’m Local. I’m Global.” elevator cards provide a great way for agents to communicate LeadingRE’s global connection with their clients. We also take the time to train agents during our monthly relocation presentation, providing access to everything LeadingRE offers through OUR WORLD, their website and online community. Through this platform, agents can connect with their peers and take top-level training classes, many of which are complimentary.
For more information visit www.leadingre.com.