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One hundred years ago, the term ā€œREALTORĀ®ā€ was adopted by the National Association of REALTORSĀ® (NAR) to identify members of a group of individuals deeply committed to integrity, community, and protecting the American Dream of property ownership.

This was a revolutionary perspective in 1916. The real estate landscape a century ago was vastly different: chaotic, unregulated, and without even the most basic consumer protections. ā€œBuyer bewareā€ was the law of the land. Fortunately, REALTORSĀ® stepped up and changed an entire industry.

Still Making a Difference
This year, the centennial of the REALTORĀ® mark is an incredible opportunity to reinforce the value of NAR membership, which celebrates youā€”the REALTORĀ®ā€”and the essential role you play. REALTORSĀ® hold the power in protecting the American Dream, advocating for property ownership and vibrant communities.

To help celebrate our members and all that they do, NAR has developed a website for REALTORSĀ® to submit pictures and stories highlighting the good work theyā€™re doing as a REALTORĀ® all across the country. Youā€™ll find many membersā€™ stories at 100years.REALTOR, an online project that showcases who REALTORSĀ® are and what theyā€™re made of. How do you support your community? Share your story. Take a picture of a charitable endeavor youā€™re proud of and tell us about it at 100years.REALTOR/add-your-story.

Encourage Consumers to ā€˜Get REALTORĀ®ā€™
Ironically, in todayā€™s world, there are more ways to reach consumers, and yet itā€™s harder to reach them. With an affinity for technology, most consumers begin their real estate search online, which can create a false sense of self-sufficiency and confidence. Many consumers may not appreciate or understand what a REALTORĀ® can do for them.

In conjunction with the centennial celebration, NARā€™s latest consumer advertising campaign focuses on clearly defining the value of the REALTORĀ® brand among hyper-connected consumers, and particularly among up-and-coming generations of homebuyers, sellers, owners and investors. We want todayā€™s consumers to understand that NARā€™s members:

  • Provide a competitive advantage
  • Understand and have insights into local markets
  • See what canā€™t be uncovered in a simple online search
  • Are consumer advocates
  • Form connective tissues in a community

In short, we are urging consumers to Get REALTORĀ®. Watch for Get REALTORĀ® messaging across social, digital, radio and TV, beginning in late January and early February.

Add Your Voice
With your help, we can spread the Get REALTORĀ® message even further. There are several ways to add your voice:

  • Follow HouseLogic on Facebook to access images, infographics and videos created for consumers. Use these materials in your own consumer outreach.
  • Add the Real Estate Today radio show through your website. Go to the ā€œFor REALTORSĀ®ā€ section of retradio.com to download the widget to offer buyers and sellers critical and credible information on the real estate market.
  • Talk to your clients, because in the end, the one-on-one relationship between you as REALTORSĀ® and the clients and customers you work with has the most impact on how consumers perceive the REALTORĀ® brand.

Time and technologies may have changed the industry over the past 100 years, but our membersā€™ strong ideals havenā€™t. Join us in celebrating our history, our future, and our REALTORSĀ®.

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