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With 20 years of real estate under his belt, Keith Shirley of Engel & Volkers Boston knows a thing or two about high quality service. Read on for insight on motivating agents, staying profitable and superior branding and service.

Keith_Shirley_E&VKeith Shirley
Engel & Völkers Boston
Boston, Mass.

Region served: Metropolitan Boston
Years in real estate: 20
Number of offices: 2
Number of agents: 36
Most effective way to motivate agents: Provide a working environment where everyone has fun and continues to learn in a team atmosphere
Key to staying profitable: Monitor market trends closely and adapt to change as it’s happening

What role did the diverse population in the greater Boston area play in your decision to affiliate with Engel & Völkers?
The Boston area has more than 30 million international visitors a year, a number that continues to grow, with residents from all over the world, so being able to service clients with a global reach is critical. Engel & Völkers has over 7,000 representatives in more than 700 brokerages throughout 37 countries, providing our clients unsurpassed access to a global network of professionals who are all engaged in buying and selling homes.

Why do you believe your affiliation with Engel & Völkers will propel your company into the global real estate marketplace?
Approximately one-third of our clients are born outside of the United States, relocating to the Boston metro area to take advantage of our world-class healthcare, technology, academic institutions and corporations. Engel & Völkers strong international presence will allow our agents to not only assist their clients in the Boston metro area, but all over the world. Since many of our existing clients own homes in various locations around the world, we now have a network that provides them with the same level of professionalism and expertise they have received from Engel & Völkers abroad.

How do you plan to utilize the Engel & Völkers brand to enhance your regional recruiting efforts?
Engel & Völkers systems, tools and global reach provide a competitive edge when it comes to recruiting, allowing the agents we bring in to work more efficiently and spend more time meeting new clients and addressing their needs. Since Engel & Völkers is an established name in markets around the world where our clients come from, and where they want to be, our recruits know that no other office in the Boston Metro area can provide this reach and the opportunities that come with it.

What are the two most important training initiatives you plan to roll out under the new brand?
First and foremost, we plan on integrating the Engel & Völkers global network into our local marketing efforts. Our office and agents invest significant dollars and effort in first-class marketing, so with Engel & Völkers as our partner, we’ll leverage our investments and provide a superior marketing campaign supporting both clients and agents. We’re also working to integrate the systems and tools that Engel & Völkers provides to deliver our buyers and sellers the high-quality expertise and premium service they demand.

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