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Keller Williams has announced the company has entered an innovation partnership with Placester, a leading real estate website and marketing platform, to co-develop the next evolution of its premier lead-to-close agent business solution, eEdge.

“We’re excited to announce a major joint endeavor with Placester, which will be matching their technical might with our vision,” said Chris Heller, CEO, Keller Williams.  “Five years ago, we pioneered and carved out an entirely new industry space with eEdge. Now we’re disrupting ourselves again in the best interests of our agents.”

The Keller Williams and Placester innovation partnership is developing a new agent business solution foremost as a response to an ongoing high-stakes industry challenge associated with meeting the high expectations of today’s consumers.

The new platform is the next evolution of eEdge, Keller Williams’ lead-to-close agent business solution launched in 2011. Tools and services will include lead management, contact management, a marketing library and a paperless transaction system, along with others to be announced.

Fueled by an innovative vision from Keller Williams, the partnership will resource Placester’s infrastructure and world-class team of software architects and engineers. To be available for the exclusive use of Keller Williams’ agents, the new platform is slated for beta testing in the fourth quarter.

The yet unnamed platform will serve agents through the entire lifecycle of a real estate transaction; it will also offer scalability from the needs of new agents to those of more seasoned MEGA agents.

“The development of our next agent business solution is fueled entirely from data-driven insights drawn from our agents and consumers,” said Josh Team, CIO, Keller Williams. “Working closely with Placester, we are building a suite of tools to empower our agents to fill the gaps in today’s consumer experience when purchasing or selling a home.”

In August 2015, Keller Williams announced its first collaboration with Placester to power its new agent websites. The new websites will roll out in phases starting in March.

“From day one, the vision for Placester was to create an operating system for the real estate industry that would be agile and evolve with the changing needs of agents and the demands of home buyers and sellers,” said Matt Barba, CEO and co-founder of Placester.  “We’re excited to partner with Keller Williams to deliver a platform that will empower their agents to thrive in the digital age.”

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