For Rent Media Solutions™ (FRMS) has added drone video and photography to its robust list of products. Today’s consumers not only desire, but demand, visual content. ForRent.com® (as it is known by apartment shoppers) was the first to provide customers with a digital video marketing solution and is now going one step further by becoming the first in the multifamily space to offer aerial videos and photography nationwide.
Commercial drone use is soaring. It is projected that 1 million drones, also known as quadcopters, will be sold in the U.S. in 2016, a 145 percent increase from 2015. FRMS and its partners have been researching the drone industry and FAA regulations since early 2015 and fully understand these regulations. The company is excited to add licensed drone pilots and FAA-registered drones to its already extensive arsenal of videographers. ForRent.com currently hosts nearly 8,500 videos, and the addition of drone photos and video will greatly expand its customers’ options.
Joining the agriculture, construction, energy, rail and other industries, FRMS is proud to be the first in the multifamily space to offer a forward-thinking aerial video product to all of its customers nationwide. This new product represents an amazing opportunity for property management companies, as drones are ideal for capturing large pieces of property and apartment communities with unique and aesthetically pleasing features. In fact, according to VideoBrewery.com, real estate listings with videos receive 40 percent more inquiries than those without. Additionally, business2community.com states that 80 percent of online visitors watch a video, while only 20 percent read content in its entirety.
“As For Rent continues to lead the industry in digital services, including video, social media and mobile, introducing drone photography to customers nationwide is a natural progression for our company,” says Terry Slattery, president of FRMS. “We are passionate about the latest technology, and we pride ourselves on keeping up with the most current and innovative trends to best serve our customers, drive quality leads to them, and build their brands. Our first to market introduction of drone footage allows us to offer customers a unique opportunity to promote their portfolio to consumers looking for their next apartment home.”
For more information and to see an example of aerial video, check out Taking Drone Use to New Heights.