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For Ernie Anaya, a commercial real estate agent with Bull Realty, Inc. in Atlanta, Ga., the importance of having access to comprehensive market data can’t be overlooked as he works to buy, sell and develop healthcare and assisted living facilities for his firm. “As real estate professionals, we use many different databases to gather information, but there’s nothing that aggregates all the pieces together like Realtors Property Resource® (RPR®),” says Anaya, who was intrigued by everything the platform had to offer after seeing a demo upon joining the Atlanta Board of REALTORS®.

A single-source database that aggregates hundreds of datasets on over 160 million properties, Anaya points to the demographic information he can access through RPR as being most beneficial to his day-to-day business needs.

“If you look at retail stores like McDonalds, demographics play a large part in site selection,” says Anaya, “but most doctors—for example—don’t have a clue how to pick a site. And if they pick the wrong site, they aren’t going to get the patients they need in order to find success.”

But thanks to RPR Commercial, Anaya has access to all the information he needs to set his clients up for continued success. From identifying areas of high concentrations of the customers his clients are looking for, to helping business owners find the best location and even determining what business would be appropriate for a given location, Anaya continues to set himself apart from the competition, turning to RPR on a daily basis.

“Not only do the reports generated through RPR look extremely professional, they also provide a lot of information that is beneficial to my clients,” says Anaya, who recently helped a client expand his medical business by closing on a building in a prime location in Atlanta. “By looking at the client’s demographic target, I was able to find an area that would offer the highest growth, highest median income, highest housing value and highest medical expenditure. We then used RPR’s Heat Maps to determine which area was best for the client.” From there, Anaya was able to narrow down the properties in the area to zone in on traffic patterns and other pertinent information. “This enabled us to close very quickly, separating me from a competitor who was trying to get the client from me,” adds Anaya.

While RPR has been instrumental in generating repeat business for Anaya and his firm, the team working behind the scenes is another important part of the equation. “Everyone at RPR has been extremely helpful. Not only do they take the time to respond when we have questions or concerns, they always get back to us in a timely manner.

“I would recommend RPR to anyone because it’s going to give you an edge over the competition,” concludes Anaya.

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