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In today’s ultra-competitive environment, the way you market yourself and your business obviously matters. But branding your brokerage has become increasingly complex given the proliferation of channels customers use to engage in home buying and selling. Gone are the days when putting your logo on a park bench was enough to attract new business. Add into this dynamic environment the constant pressure to stay connected with clients, and suddenly, the idea of heightening your branding can feel overwhelming.

For Rajeev Sajja, vice president of Digital Innovation with Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, one of the most innovative solutions to this dilemma is a marketing automation service offered by Imprev. With Imprev, Sajja ensures that all digital, print and social media marketing for every listing showcases the Berkshire Hathaway HomeServices Fox & Roach brand.

Sajja has been in the real estate industry for 15 years, and the technology industry for over two decades. His interest in working in the real estate industry stemmed from an appealing chance to innovate and provide tools and services to agents that truly make their professional lives better.To help his company do this, Imprev automates listing material, converts leads through multichannel marketing campaigns and ensures brand consistency, all so that the agent can spend less time at their desk, and more time out in the field.

An automatically created set of digital marketing that includes branded YouTube videos, single property sites, IDX virtual tours and Just Listed ecards allow agents to maximize exposure for every single listing and do it in a way that builds the value of the Berkshire Hathaway HomeServices Fox & Roach brand.

“Automated marketing helps us deliver our digital home marketing system promise to our sellers,” says Sajja, who explains that Imprev’s marketing automation helps his agents look good in front of their clients without investing the time and energy often required to create such a high-quality marketing campaign.

Sajja’s team has also realized that using marketing automation changes the recruiting and retention conversation. By offering a marketing service instead of another tool, Sajja’s team provides agents something that makes their lives easier and something they won’t find at every brokerage. Marketing automation enables his agents to focus their energy on delivering more value to their clients.

“[Imprev] has helped our agents earn their client’s trust with the knowledge that they will market the client’s property at the highest level to get it sold,” says Sajja. “Our sellers have grown to appreciate our Digital Home Marketing System—powered by Imprev—as a comprehensive suite of marketing services that help them market their property effectively.”

With clients like Berkshire Hathaway, RE/MAX, Coldwell Banker and Royal LePage, it’s clear that more and more brokers across the country are turning to Imprev to increase the value of their brand and make their marketing more impactful.

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