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Collaboration is instrumental to your success as a team. Below, Mark J. Sletten of Engel & Völkers Park City discusses retention, recruitment, and using collaboration to grow your opportunities.

Sletten_MarkMark J. Sletten
Associate Broker
Engel & Völkers Park City
Park City, Utah

Region served: Park City and Deer Valley, Utah
Years in business: 31
Number of offices: 2
Number of agents: 175
Best tip for getting the right listing price: Know the market and have a high quality presentation where you present the data, not only verbally, but in a graphic format as well.
Best time management tip: Besides the annual business plan that should be updated quarterly, schedule your day the night before so that you’re on target first thing in the morning.
Can’t-live-without tech tool: Engel & Völkers’ online marketing strategy, which includes high-resolution imagery not just of properties, but of lifestyle messaging as well, which is critical in my market where the majority of business is done with clients looking for a vacation home in the mountains.

What are the two most important things you do to promote client retention?
When it comes to client retention, constant communication by both phone and email is critical. I also ski/ride with clients when they’re in Park City/Deer Valley. It’s what they come to the area for, and I have a captive audience when riding the lifts.

What is the most important benefit of working in an international destination market?
The ability to market my listings to an international clientele. With Vail Resorts having created the largest winter resort in America in Park City, and marketing this resort to the world, including their 400,000 or so season passholders worldwide, international visitors now have Park City on their radar…and they’re coming here in ever increasing numbers.

How do you qualify agents you meet as possible prospects for recruitment?
We qualify agents through both their production and personality. Although Engel & Völkers has the most collaborative culture of any brokerage I’ve experienced, not all top producers have the personality necessary to contribute collaboratively.

Based on your recent move to Engel & Völkers, what advice would you give to brokers/agents who are looking for new opportunities to grow their brand and business?
If you haven’t already, get in touch with a local Engel & Völkers license partner to see the brand and everything it has to offer for yourself. If you don’t have an Engel & Völkers brokerage in your area, take advantage of every avenue to expose your properties and services. This is a critical step, particularly for millennials who are in the market for real estate.

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