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While serving the real estate industry for the last 20 years, we’ve learned that you must adapt to the ever-changing landscape and needs of consumers. You must stay relevant with the current market and technology. Here are a few of the things we’ve done to stay in touch with our clients while keeping up with the latest technology.

Evolving with Technology
We’re not standing still as technology becomes more and more embedded into our daily lives. We began a few years ago when we created and launched Referral Maker® CRM. Our clients asked for a CRM that would support their ongoing client relationships. We listened and responded with a CRM that not only helps them manage their relationships, but helps them manage all aspects of their businesses.

Last year, we began broadcasting the Success Tour™ live via webstream at each event. If you’ve ever been to a Buffini & Company event, you know how enthusiastic our clients are. Many were disappointed that they couldn’t make it to every single event. Broadcasting the Success Tour allowed our clients to stream the event live in their offices so they could watch it alone or with their teams or colleagues.

Currently, we’re building a studio to record the two new podcasts we’re launching this month—The Brian Buffini Show and The Real Estate Success Show. Podcasting is a new way for us to impact and improve the lives of our current and future clients from anywhere they’re listening.

Staying in Touch with Clients’ Needs
While we’re expanding our reach to tens of thousands more people through technology channels, we’re still doing what we do best—local live events. It’s important to us to get face-to-face with our clients just as we tell our clients to get face-to-face with theirs. When we checked in with our clients, we learned that they’re overwhelmed by all the technology choices available that promise to help them get more leads, get organized, etc. What’s more, they’re not sure how to mesh this technology with our referral system.

We have access to the best agents in the country—one in eight homes sold in the U.S. is sold by one of our clients. So we researched the most popular apps, services and gadgets on the market to help our clients cut through the clutter and spend their time doing what they do best—serving their clients.

Introducing MarTech Trends™
This year, we launched the MarTech Trends conference, a one-day training taking place in 13 cities across the U.S. in which our experts break down all of the trends in marketing and technology and reveal what works, what doesn’t, and how it all ties into the fundamentals. That’s the key—technology should enhance the fundamentals, not replace them. The relationships you build with your clients will last long after the trends fade. The right technology will help agents become more productive and efficient so they can spend more time serving their clients and asking for referrals.

By honing in on our clients’ needs, we’re able to respond with a solution that will not only help them work smarter, but build their relationships as well. After all, real estate is a business of relationships—the more relationships you build, the more successful you are. And when our clients succeed, we succeed. We’d love for you to join us at this year’s MarTech Trends events. To learn more, visit

Dermot Buffini is CEO of Buffini & Company, North America’s largest real estate coaching and training company.