Home. It all starts with the right house. This is the essence of the new marketing campaign Howard Hanna Real Estate Services launched April 10, revealing Howard Hanna’s new tagline: Home Happens Here.™
The real estate giant will roll out the new tagline and a robust, integrated print and digital advertising campaign that focuses on people, families and homes, and how we all “love being home.”
“The message ‘Home Happens Here’ communicates that we are industry leaders, with the most extraordinary combination of agents, services and products, and the experience to back it up. We make the dream of home ownership a reality. We make it happen,” says Helen Hanna Casey.
“Home Happens Here truly reflects the strength of the Howard Hanna brand combined with the happiness of buying a new home,” adds Kelly Silver, Executive Vice President of Marketing at Howard Hanna. “The campaign is as distinctive as our brand and truly sets us apart.”
On Sunday, April 10, 2016, the Home Happens Here.™ television spot began airing in all Howard Hanna markets. TV schedules vary by market, but the impressive array of programming includes popular network shows like “The Voice” and “Dancing with the Stars” and early morning news on all network channels, including “Good Morning America” and “The Today Show.” The greater Cleveland market will pick up the NBA Round 1 playoffs with the Cleveland Cavaliers, while Hanna’s Southeast Region (Hampton Roads/Norfolk/Virginia Beach, Virginia and northeastern North Carolina) will feature a spot on the Kentucky Derby and more.
Print advertising and community outreach also began April 10th and include full-page magazine ads in every market, as well as newspaper support.
For more information, visit HowardHanna.com.